Pay-per-click (PPC) advertising has evolved dramatically over the past few years. With artificial intelligence reshaping how we create campaigns, analyze data, and optimize performance, the PPC tools you choose can make or break your marketing efforts. The right PPC tools don't just save time—they unlock insights that manual analysis would miss, automate repetitive tasks … [Read more...] about 15 PPC Tools Every Marketer Should Be Using in 2026
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7 key trends set to shape your ecommerce PPC strategy in 2026
Those days of easy PPC campaigns are long gone. Time was all it took was a budget, a few keywords, and the clicks would follow. Today’s ecommerce market is a high-speed battlefield where algorithms, automation, and consumer expectations evolve almost overnight. As 2026 approaches, a new era of paid advertising is emerging, redefining how brands attract and convert … [Read more...] about 7 key trends set to shape your ecommerce PPC strategy in 2026
From targeting to trust: How privacy-first PPC turns GA4 into a customer compass
The ground under digital marketing is shifting. Third-party cookies are dying, and browsers are locking down tracking. People are actually reading those consent prompts now. If you run paid media, this isn't just a minor headache, as you need to rethink everything. Privacy-first PPC is how we keep campaigns working without being creepy. And Google Analytics 4 (GA4)? It's … [Read more...] about From targeting to trust: How privacy-first PPC turns GA4 into a customer compass
How to deploy email to turbo charge your PPC results
When you consider digital marketing, two channels usually come to mind: email and PPC (pay-per-click). Both are used individually by most companies. They send email campaigns on one end and place Google or social ads on the other. But when you use these two channels together, you can get better outcomes more often than when used separately. The concept is straightforward. … [Read more...] about How to deploy email to turbo charge your PPC results
PPC Training Courses
Holistic Paid Marketing: How to make PPC and Email Work Together
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both in isolation, and call it a day. Today, you would discover that channel integration is vital for a successful campaign. Holistic paid marketing is key! But what exactly is it? And how do they work together? First, … [Read more...] about Holistic Paid Marketing: How to make PPC and Email Work Together
Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
If you’re looking for ways of maximizing ROI with smart bidding, you’re in the right place. Working with PPC professionals and agencies, I am all too familiar with the constant struggle of making ad campaigns profitable, especially with a shrinking ad budget. Over 50% of marketers report that making PPC profitable is a significant challenge, while nearly 70% also struggle to … [Read more...] about Maximizing ROI with Smart Bidding: A Guide for PPC Marketers
How To Choose a PPC Agency
You have decided to hire a PPC agency to help grow your business. But you're unsure of where to start. Searching for advice online, there are some common steps and tricks many recommend following. These include: These are great tips, and you shouldn't neglect them. In this article, we will, however, dive a bit deeper and look at a few considerations that might not be as … [Read more...] about How To Choose a PPC Agency
Video Retargeting: Converting Warm Leads in Your PPC Funnel
Someone checked out your product video, browsed your pricing page or stayed on your site longer than most people do. All good signs, but… Then they left. What now? That gap between interest and commitment is where your warm leads hang around. Unless you go after them with something that catches their interest, they might just never come back again. At this point, they … [Read more...] about Video Retargeting: Converting Warm Leads in Your PPC Funnel
The Converged Frontier: How Google AI is Reshaping PPC and SEO
The digital marketing landscape is in the midst of a seismic shift, a revolution driven by Google's aggressive integration of Artificial Intelligence into its core search and advertising products. This isn't just another algorithm update; it's a fundamental reimagining of how users find information and how businesses reach them. The introduction and rapid expansion of AI … [Read more...] about The Converged Frontier: How Google AI is Reshaping PPC and SEO
San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
This is the first in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most anticipated talks from October's Hero Conf San Diego in the spotlight. AI-powered advertising is the new reality for advertisers navigating platform automation and shifting consumer behavior. At HeroConf, we’re digging deeper … [Read more...] about San Diego Sessions: #1. What’s Working in AI and PPC Right Now (and What to Watch Next)
How Small Businesses Can Compete With Big Brands In PPC
Pay-Per-Click (PPC) advertising provides small businesses a rapid route to search results and social feeds. In contrast to organic marketing, PPC depends on a model in which businesses bid on keywords and pay per click. Micro-enterprises can generate qualified traffic by employing a robust small business PPC strategy that includes precise audience targeting and budgetary … [Read more...] about How Small Businesses Can Compete With Big Brands In PPC
