Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving eCommerce business, or simply build up the Ecommerce side of your brand. To get the best possible results, you not only need an amazing product selection, but you also need to manage and optimize your pages. But you … [Read more...] about Amazon Sponsored Products: Advanced Practices for 2022
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Retail Media Is Paid Search, Right?
TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience. What is Retail Media and How Does it Compare to Paid Search? Retail media is when … [Read more...] about Retail Media Is Paid Search, Right?
Web Accessibility and Compliance: Essential for Users, Good for SEO
The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible. In the early ‘90s, brands were FORCED to install … [Read more...] about Web Accessibility and Compliance: Essential for Users, Good for SEO
Six Best Practices in Programmatic Advertising to Increase Brand Reputation
Traditional, conventional display marketing is out; programmatic advertising is in. Certainly, the evidence from digital ad spend points that way, and it makes sense. It’s an even more effective tool that lets you accomplish your advertising goals without breaking the bank. Programmatic advertising, after all, works by putting hyper-specific data about your target … [Read more...] about Six Best Practices in Programmatic Advertising to Increase Brand Reputation
Top Five Techniques You Need to know as a Paid Social Expert in 2022
As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What am I going to get from this?” or, “How much more revenue is this initiative going to provide?” The list goes on. Well, I’m here to help! Join me as together we work to unpack all things paid social. This seminar … [Read more...] about Top Five Techniques You Need to know as a Paid Social Expert in 2022
How To Increase Conversion Rates By Maximizing Search Intent
A high conversion rate is crucial to the success of your business. If you’re focused on content marketing, you need to get user intent right. When your content aligns with user intent, you’ll get more clicks from Google, people will stay longer on your page, and fewer people will bounce. Moreover, in time you can make content rank with less effort. … [Read more...] about How To Increase Conversion Rates By Maximizing Search Intent
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
One thing is certain about digital marketing: it is ever-changing and it's constantly putting us on new quests to find effective and innovative solutions. This is exactly why we are so passionate about this industry! Eight years of practice have helped us perfect the ideal conference formula to find the balance between learning and unwinding. From January 31st to … [Read more...] about 10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
Seven Facebook Ad Examples to Inspire Your Campaign
There are many Facebook ads to choose from when promoting your brand on the popular social media platform. All come with their advantages and disadvantages; therefore, it is vital to know the type of advertising campaign you wish to run. Understandably, this can be a hard decision to make, especially if it is your first time creating a Facebook ad campaign. But not to worry, … [Read more...] about Seven Facebook Ad Examples to Inspire Your Campaign
Which Google Display Ad Size Do You Need and Why It Matters
Using Google Ads remains a proven method to drive traffic to your website. A successful Google Ad will entice a potential customer to hit your landing page, where you then have the opportunity to carry them further along the buyer’s journey. After all, if someone is searching for something relevant to your business and they see your ad, then they’re already … [Read more...] about Which Google Display Ad Size Do You Need and Why It Matters
Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
On April 26, 2021, the iOS 14 update launched and introduced a push notification that prompts users to either allow or deny apps to track their activity. According to a report by Flurry, during the first two weeks after the launch, 96% of US users chose to opt-out from tracking when prompted. Globally, the number is 88%. PPC advertisers are heavily reliant on tracking and … [Read more...] about Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
The Digital Marketing Certifications Most Worth Your Time
When I first started my digital marketing career, I remember thinking, “I bet there are a handful of online courses and certifications I could do to get a head start!” One Google search and 5 minutes later, I was completely overwhelmed by the amount of options. There are numerous certifications readily available to you online - but where to begin? In this article, you will find … [Read more...] about The Digital Marketing Certifications Most Worth Your Time