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Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending

The 2024 presidential election offered a fascinating study in contrasting campaign strategies. Despite Vice President Kamala Harris outspending President-elect Donald Trump on advertising by $460 million, Trump secured victory.  According to existing FEC filings, Harris allocated $346 million to radio, TV, and digital ads, while Trump spent $147 million. However, ad-tracking … [Read more...] about Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending

The Ultimate Guide to Meta Advertising On Facebook & Instagram

New to Meta advertising and feeling like you've landed in Oz? Don't be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In this post we'll walk you through setting up winning campaigns, crafting ad creatives that pop, and using powerful tracking tools like the … [Read more...] about The Ultimate Guide to Meta Advertising On Facebook & Instagram

How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC

In a world where online ad prices seem to be in a perpetual climb and organic visibility is harder than ever to secure, SEO and paid search aren’t just complementary—they’re inseparable. Together, they help brands stand out, pull in quality traffic, and keep costs in check. If you’re still treating these strategies as separate silos, you’re missing out on a massive opportunity … [Read more...] about How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC

The Evolution of AI in Google Ads: Balancing Innovation with Responsibility

As a PPC specialist, I've seen first-hand how AI has revolutionized Google Ads. While the technology offers impressive capabilities for optimization and efficiency, we need to focus on transparency and accountability when implementing these tools. Without these foundations, we risk losing consumer trust and violating privacy regulations. The Transparency Challenge of AI in … [Read more...] about The Evolution of AI in Google Ads: Balancing Innovation with Responsibility

Nike and Sky digital ads banned as ASA clamping down on online choice architecture

The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed - only to find out otherwise - or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such excuses for the big boys, who are lawyered up the yahzoo and have … [Read more...] about Nike and Sky digital ads banned as ASA clamping down on online choice architecture

How To Maximize ROI with AI Targeted Advertising In 2025

Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re getting the highest possible return on investment (ROI)? Marketing success in the AI era requires more than just tech know-how - it … [Read more...] about How To Maximize ROI with AI Targeted Advertising In 2025

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