… [Read more...] about Taking your PPC account management skills from average to awesome
Search Results for: PPC
Unconventional PPC tactics that deliver unparalleled results
10 Things I Wish I Knew Before Starting In PPC
I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early lessons, so you don’t have to make the same mistakes I did! 1. Learn About The Business First If you don’t understand the company you’re … [Read more...] about 10 Things I Wish I Knew Before Starting In PPC
How to Optimise Your PPC Landing Pages in 5 Steps
Your PPC landing pages could make or break your campaigns. That’s because even if you have the most perfectly created PPC campaign, if you are sending people to a badly designed landing page, which has terrible UX or poor quality content, they aren’t going to convert.With the post-click experience being just as important as your campaigns if you really want to see conversions … [Read more...] about How to Optimise Your PPC Landing Pages in 5 Steps
Building Links to Your Website Using PPC
Building links - the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic - can generally fall into two methodologies: PPC - in particular Google Search Ads - can be a useful tool for organic link building. The high-level process for using Google Ads to build links runs as follows: I’ll now break down … [Read more...] about Building Links to Your Website Using PPC
How to Achieve a Balance Between Your PPC and SEO
Digital marketing has become central to building a brand that delivers bottom-line results. However, as digital marketing techniques rapidly evolve, it is easy to become overwhelmed by the variety of approaches to attracting customers online. There's one question many business owners frequently grapple with. Should they be allocating their marketing budget to PPC or SEO? In … [Read more...] about How to Achieve a Balance Between Your PPC and SEO
Five Ways AI Can Improve Copywriting and PPC Performance
As AI begins to shape the landscape of digital marketing, content managers, copywriters, and digital marketers are starting to explore its potential applications for copywriting. It's been predicted that AI would take over a lot of the grunt work associated with creating and managing content - from doing basic research to developing detailed editorial calendars. Others … [Read more...] about Five Ways AI Can Improve Copywriting and PPC Performance
