PPC (Pay-Per-Click) advertising is a cornerstone of eCommerce marketing. It drives traffic, generates sales, and helps businesses compete. However, many campaigns fall short due to easily avoidable mistakes. Discover how our eCommerce PPC services can help you achieve better ROI. This article highlights 7 common PPC mistakes and how to steer clear of them, ensuring … [Read more...] about 7 Common eCommerce PPC Mistakes and How to Avoid Them
Search Results for: PPC
9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
Clients often hesitate to try PPC. Two of the most commonly cited reasons are they’ve heard it’s expensive, or campaigns are difficult to manage. But all of this is half-baked information. You know how profitable a well-planned PPC campaign can be. You know that businesses make an average of $2 for every $1 they spend on PPC. But how do you convince your … [Read more...] about 9 Ways for Agencies to More Easily Sell Clients on the Benefits PPC
UX meets PPC: designing campaigns that convert
AI strategies for smarter PPC: bidding, ad creative & results analysis
Unearthing PPC gold: treasure hunting the customer journey
Smart bidding demystified: practical insights for PPC managers
PPC for lead gen
Mind hacking PPC: using behavioral science to supercharge PMax and drive quality conversions
Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a defined geographic area, businesses can build stronger relationships and establish a dominant … [Read more...] about Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market
Optimising conversion tracking for PPC in a privacy-first world
The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
Picture this: you visit an online store, browse a cool hoodie you love, but leave without buying it. Later, you’re scrolling on social media, and boom—there’s that same hoodie, practically calling your name! That’s retargeting in action. Retargeting is all about gently reminding people of what they’re interested in. It’s like waving at someone you know, saying, "Hey, … [Read more...] about The Power of Retargeting: How PPC Ads Can Re-Engage Potential Customers
The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising
In this three-part series, I first reflected on the evolving role of the PPC manager and then explored how the industry is shifting its focus toward audiences and intent. Now, we turn our attention to the intersection of data and creativity, examining how these two elements together drive success in PPC advertising. Building on insights from previous articles (How … [Read more...] about The Intersection of Creativity and Data: Rethinking the Art of PPC Advertising
