In almost every industry, there are certain people deemed experts in the field. These experts usually have quite a bit of experience, the guts to take risks, and the grace to share their learnings with others. Are you interested in becoming an expert? Do you love conversion rate optimization? If you aren’t, I find it quite sad. There are numerous reasons why we love CRO and … [Read more...] about So You Want To Be A CRO Expert
Search Results for: PPC
When Are Flexible Bidding Strategies Right For You?
Flexible bidding strategies are ways to automate rules around specific areas of your campaigns, ad groups, and keywords. These bidding strategies can help you improve conversion rates, boost keyword performance, and/or improve your return on ad spend. In the past, you had to choose between manual or automation, but now you have the flexibility to blend automation with manual … [Read more...] about When Are Flexible Bidding Strategies Right For You?
Free Download: 119 Facebook Custom Audiences From Hanapin
Facebook advertising is soaring with over 2 million active advertisers. And for good reason too. People are spending a lot of time on Facebook. Among adult Facebook users, average time spent per day on the network is 40 minutes. Plus, the number of active users continues to grow now topping 1.49 billion worldwide. So how do you stay in front of this users? One way is to … [Read more...] about Free Download: 119 Facebook Custom Audiences From Hanapin
Final Solution For Exact Match In Shopping Ads
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads
Google AdWords Introduces Structured Snippet Extensions
Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of … [Read more...] about Google AdWords Introduces Structured Snippet Extensions
There Is No Perfect Keyword
Whenever you first heard of PPC, it was most likely followed by “it is so great because of how targeted it is.” Of course, that is part of the appeal. It means no worries about attempting to reverse engineer organic listings or the paranoia that an algorithm is out to get you. At face value it is simple compared to other channels - you choose the keywords, you set bids, and you … [Read more...] about There Is No Perfect Keyword
Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
You're All Set! You're now registered for Hanapin Marketing and AdEspresso's webinar, Facebook Ads: How To Build A Funnel For Sales, Not Likes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Designing A Basic End-To-End Facebook Ecommerce … [Read more...] about Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
Webinar: Facebook Ads: How To Build A Funnel For Sales, Not Likes
More about this Webinar The last time you heard about a great product from a friend, the recommendation probably didn't start with "buy this now", but instead a story of your friend's experience with that product. Yet, as marketers, we forget this and more often than not try to lead with a "buy now" message. Join JD Prater from Hanapin Marketing and CEO of AdEspresso, Massimo … [Read more...] about Webinar: Facebook Ads: How To Build A Funnel For Sales, Not Likes
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
Download: 119 Facebook Custom Audiences
Facebook Custom Audiences Presented by Please be sure to bookmark this page for future access to this list. Download Your 119 Now! … [Read more...] about Download: 119 Facebook Custom Audiences
Webinar Confirmation: Live Landing Page Audit
You're All Set! You're now registered for Hanapin Marketing and 3Q Digital's webinar, Live Landing Page Audit. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Landing Page Forms: Stop Proposing On Your First Date Use The Destination URL … [Read more...] about Webinar Confirmation: Live Landing Page Audit
Webinar – Live Landing Page Audit
More about this Webinar Landing page optimization is the key to turning the most relevant clicks into conversions. Are you struggling to figure out why your landing page is not converting? Or why your landing page on desktop devices is converting like crazy, but your mobile landing page is tanking? In this webinar recording, Hanapin Marketing and 3Q Digital experts team up for … [Read more...] about Webinar – Live Landing Page Audit
