Coming October 2015: Hero Conf London! Same great event, exciting new location. You've asked for it PPC Heroes, and we're happy to make it happen: Our first ever international event! We are thrilled to announce the next stop on our Hero Conf tour, which will take place October 28-30, 2015 at the Millennium Gloucester Hotel in London Kensington. London already has … [Read more...] about October 2015: Hero Conf Crosses the Pond!
Search Results for: PPC
Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional can make is to operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there. If you’ve got blue paint and you’ve got yellow paint, well then you’ve got green paint too, right? That’s the type of thinking— data resourcefulness— that anyone … [Read more...] about Introducing a New Performance Metric: Keyword Total Weighted Value
Cut Through The Marketing Filler With Review Extensions
“This is the best pizza place in Philadelphia” You are thrilled when your customers say this (or sentiment similar to that about your business). Hearing this type of talk let’s you know your work is valuable and that your customers appreciate what your business does. You wish you could take that claim and let potential customers hear it, so you put in your ads “Philly’s … [Read more...] about Cut Through The Marketing Filler With Review Extensions
6 Google Analytics Features You Need To Understand
Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline some basic features in Analytics … [Read more...] about 6 Google Analytics Features You Need To Understand
Big News for Bing Shopping
This week, Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months. They are hoping that this new format will make it easier for you to advertise products from Bing Merchant Center and improve the overall management of Product Ads. Also, you will be able to import your Google … [Read more...] about Big News for Bing Shopping
Webinar
Live Webinar Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter More about this Webinar We’ll cover how to use CRO to increase your conversions, best practices on strategy and what to test, as well as live feedback on submitted landing pages from top industry experts. You'll get expert-level CRO tips like: How to assemble an awesome … [Read more...] about Webinar
My Top 10 Favorite Paid Search Tools
There are lots of tools that assist us in our paid search efforts. Below I have compiled a list of my favorite paid search tools. Each has its own reason for making “my favorite” list. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use. 1) Conversion Optimizer or CPA Bidding For me, conversion optimizer gets on the list, because … [Read more...] about My Top 10 Favorite Paid Search Tools
Facebook Custom Audiences – Targeting Those Who Know You Best
While recently dealing with a lead gen client, I was confronted with an all-too-typical scenario: the CPCs and cost-per-lead were rising and lead volume was declining. With both cost-per-lead and volume being top priority, I was motivated to seek out ways to combat the issues. After thoroughly reviewing the client’s Google and Bing campaigns, it seemed as if all best … [Read more...] about Facebook Custom Audiences – Targeting Those Who Know You Best
How Mobilegeddon Impacts Paid Search
By now you’ve most likely heard of Google’s latest SEO algorithm update, aptly nicknamed Mobilegeddon by the SEM industry. Website mobile-friendliness will now be a ranking signal within the organic results. This update shouldn’t come as a surprise as Google has been putting more emphasis on mobile over the last few years. The fascinating part is what this update means for the … [Read more...] about How Mobilegeddon Impacts Paid Search
Webinar: The Technical Revolution of Digital Marketing
More about this Webinar While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. In the recording, distinguished marketing … [Read more...] about Webinar: The Technical Revolution of Digital Marketing
On Demand Webinar – The Technical Revolution of Digital Marketing
On Demand Webinar The Technical Revolution of Digital Marketing Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – The Technical Revolution of Digital Marketing
Using Top vs Other Rather Than Average Position for Bidding
Every month on the third Wednesday at Hanapin Marketing we have a training day where we each participate in running sessions to help train the team and keep the balance of knowledge in the industry across the company. This past Wednesday the team debated utilizing "Top vs Other" data rather than Average Position when making bid changes. What's Wrong with Average … [Read more...] about Using Top vs Other Rather Than Average Position for Bidding
