The votes are in and we have a winner. Congratulations to Susan Wenograd for winning the 2015 PPC Hero Search Marketing Madness Tournament! Susan defeated AdWords Editor in the final round and has won a FREE registration to Hero Conf. Congratulations to all participants in this year's tournament and we're already looking forward to 2016! … [Read more...] about 2015 Search Marketing Madness Winner Announced
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3 Easy AdWords Reports You Might Not Be Using
Google AdWords is a veritable sea of data, and to the fledgling PPC professional, sometimes it can seem like you’re treading water. The surface level metrics— clicks, impressions, CPC, CPA— are the lifesavers. All that other stuff can be daunting. But once you begin to know your way around the AdWords interface, there are a lot of very simple, very informative reports you … [Read more...] about 3 Easy AdWords Reports You Might Not Be Using
Important URL Updates Coming To Bing Ads
Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Bing will be adopting Upgraded URLs that will be supported when migrating campaigns from AdWords. Bing Ads Timelines You Need To Know Supporting Import of Upgraded URLs from AdWords by early May 2015 Availability of Upgraded URLs in Bing Ads by the end … [Read more...] about Important URL Updates Coming To Bing Ads
Assisted Conversions – You’ll Miss Them When They’re Gone
Recently, I performed optimizations on an account focused on improving ROI. This particular client was highly ROI-focused and wanted me to ensure that there were no inefficiencies within the account. An inefficient keyword was defined as any keyword that wasn’t generating a certain level of profit for the company. To start, I carefully went through the account and looked at … [Read more...] about Assisted Conversions – You’ll Miss Them When They’re Gone
From 64 To 2 – The Championship Match Is Here
We are one match away from crowning the 2015 winner of the Search Marketing Madness tournament. It's been a great ride so far, but only one contestant will win, claiming both bragging rights in the search marketing world and a free registration to Hero Conf. The matchup for the final is Susan Wenograd vs. AdWords Editor. Votes will be accepted until Sunday, April 12th at … [Read more...] about From 64 To 2 – The Championship Match Is Here
Review Extensions: AdWords’ Mythical Monster
There was once an ad extension that promised to improve your account health with better relevance, trust, and even engagement. Review extensions had rolled out, and all you had to do was complete a form such as this and all would fall into place. But it didn’t happen that easily, did it? No. In fact, there many out there still trying to get review extensions approved, … [Read more...] about Review Extensions: AdWords’ Mythical Monster
[New Whitepapers!] The CRO Short Stack
Four whitepapers to supercharge your conversion rate optimization! Conversion rate optimization is a necessity. At Hanapin, we see a large number of potential client accounts that have never done anything CRO-specific with their landing pages outside of interface level optimization. But with the every-changing world of PPC and marketing in general, you need strategies like … [Read more...] about [New Whitepapers!] The CRO Short Stack
Using Auction Competitors To Tell a Business Story
Are we seeking out as much volume from paid search as we should be? Why is cost per click and cost per acquisition increasing? At what point are we just spending more money for the same number of sales? Everyone is telling me that competition has increased. Where’s the proof? How do I know you don’t just have a bad bidding strategy? These are common questions that I … [Read more...] about Using Auction Competitors To Tell a Business Story
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers. With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders across all your generated … [Read more...] about Better Compare Your Search Term Coverage To The Competition
Taking A Look At The New AdWords Fundamentals Exam
Recently, Carrie Albright, Senior Account Manager at Hanapin Marketing, wrote the post Putting “Fun” Back In The AdWords Fundamentals Exam. Since then there’s been some pretty major changes in both the exam and learning material. All of the advice that Carrie gave still stands, but the exam and training information is now different. So put your feet up, grab yourself a cuppa … [Read more...] about Taking A Look At The New AdWords Fundamentals Exam
3 Ways To Decrease CPA Without Tanking Volume
In an industry like PPC, the results of marketing campaigns are right there in front of you and for everyone to see. There’s nowhere to hide in terms of performance, and we are judged on these bottom line numbers. While many of these front-end metrics (CTR, CPC, Avg. Position, etc.) lead to better overall performance on the back-end, CPA (cost per acquisition) and profit, when … [Read more...] about 3 Ways To Decrease CPA Without Tanking Volume
Here’s Why You Should Separate Match Types By Ad Group
For a newer article on this topic visit: How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation If you pay any attention to PPCChat, you probably saw a good debate going on over there last Tuesday: Ad Group Creation Strategies. Debates are healthy because they remind us we don't have all the answers and that other people have great ways … [Read more...] about Here’s Why You Should Separate Match Types By Ad Group
