The Final Four of our Search Marketing Madness tournament is upon us. What started as the best 64 participants in the world of paid search is now down to the four final candidates voted on by you! Congratulations to the winners of each category. Best PPC Manager - Susan Wenograd Best PPC Blog - Search Engine Land Best PPC Conference - SMX Series Best PPC Software - AdWords … [Read more...] about The Final Four Is Here
Search Results for: PPC
[Webinar] Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter
In celebration of International CRO Day, we’ve gathered CRO experts, Brian Massey and Joanna Wiebe, as well as Hanapin's own CRO Manager, Roopa Carpenter, for a fun new webinar where you get to ask them ANYTHING YOU WANT about conversion rate optimization. Do you have a question about conversion rate optimization? Now is the time to ask! Submit your question by Monday, April … [Read more...] about [Webinar] Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter
3 Tips For Conducting An Effective Client Call
I’m assigned to all of Hanapin’s new clients. I participate on kickoff calls and at least 50% of weekly calls during the first 90 days of a new relationship. Based on my observations, the largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls. Today I’m going to outline my methodology for conducting an effective client … [Read more...] about 3 Tips For Conducting An Effective Client Call
Revealing The Elite 8
We've reached the Elite 8 of the Search Marketing Madness tournament. Only 1/8 of our contestants remain from the original field. One of our lucky competitors will get a FREE registration to the PPC event of the year, Hero Conf. Votes will be accepted until Sunday, April 5th at noon EST. Tune back in on Monday when we announce the Final Four. Here's The Tournament … [Read more...] about Revealing The Elite 8
Why A Dedicated Analyst Is Beneficial To Your Accounts
How does your agency manage accounts? If you’re in house, is it just you performing analysis, or do you have assistance? Here is the breakdown of the Paid Search department at Hanapin when I was hired: Account Manager (AM) – manages and takes ownership of the accounts and conducts weekly client calls Production Specialist (PS) – works on the accounts behind the scenes – … [Read more...] about Why A Dedicated Analyst Is Beneficial To Your Accounts
8 Hero Conf Sessions our Staff Can’t Wait to See!
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know all the content will be world-class, here are 8 sessions we’re really pumped to see: 1. Building Revenue Generating Social PPC – … [Read more...] about 8 Hero Conf Sessions our Staff Can’t Wait to See!
Simple Budgeting Techniques Using Excel
The majority of paid search accounts I've managed have run on a monthly budget. Being able to land on this budget at the end of each month while reaching or exceeding goals on other metrics is the name of the game. In order to see where your budget is pacing, it is a simple formula, right? That formula might look like this in Excel: =(Current Spend/Amount of Days)*Total Days … [Read more...] about Simple Budgeting Techniques Using Excel
What History Tells Us About the Bing/Yahoo Agreement
In 479 BC, there was one particular battle that was important to the Greek’s victory in the Greco-Persian Wars. It was the Battle of Plataea. In this battle, two small political states joined together to fight the big bad Persian Empire. Sparta and Athens, though small alone, were able to beat the Persian army when they joined forces and fought together. Decades later, Athens … [Read more...] about What History Tells Us About the Bing/Yahoo Agreement
AdWords Call-Only Campaigns – Who Should Use Them?
On February 20th, 2015, Google announced Call-only campaigns, though the option to only receive phone calls on mobile has been around since soon after the introduction of call extensions in January of 2010. The phone call only option for call extensions changed the manner in which ads from those campaigns appeared on mobile phones. Instead of clicking an ad to go to the … [Read more...] about AdWords Call-Only Campaigns – Who Should Use Them?
Why LinkedIn Deserves A Spot At The Paid Search Table
Google. Bing. Facebook. Twitter. These platforms usually make the short list when it comes to spending hard earned advertising dollars. Whether it’s because they’ve been in the game for a long time (Google) or are the next big thing (Twitter), these platforms usually are the focus of PPC marketers. Can you spot what’s missing? LinkedIn. Maybe a social network geared … [Read more...] about Why LinkedIn Deserves A Spot At The Paid Search Table
In Defense Of The Lowly Display URL
You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and description lines that include a … [Read more...] about In Defense Of The Lowly Display URL
Cruising Into The Sweet 16
Our annual Search Marketing Madness tournament is now down to 16 of the best PPC managers, blogs, conferences, and softwares. The stakes at play are world fame and a FREE registration to the PPC event of the year, Hero Conf. In the manager bracket, Kirk Williams and Amy Bishop moved on by the slightest of margins. Among the winners in the software bracket were SEMrush, the … [Read more...] about Cruising Into The Sweet 16
