By now everyone has heard the general consensus on common ad group setup practices. An ad group should have a limited number of keywords, be related to one another, and be relevant to the ads and landing pages. Each one of these items is important but leaves ambiguity in the actual implementation. If you spend any time thinking about these you’ll arrive at more questions than … [Read more...] about How Do You Structure Your Ad Groups?
Search Results for: PPC
There’s No Such Thing as Best Practices
Let’s talk about an epidemic. In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem: Best practices don’t exist. Though well intentioned, the very notion of a best practice can serve as a foil to its own supposed cause. I’ll … [Read more...] about There’s No Such Thing as Best Practices
Who’s Coming to Hero Conf 2015?
Hero Conf 2015 is only four and a half weeks away, and the details are quickly coming together for what will be our biggest and best event yet! We've shared with you our incredible agenda, four all-new and inspiring keynotes, and one-of-a-kind networking events, but now we're here to share the brands you can expect to interact with on-site: Of course, this is only a … [Read more...] about Who’s Coming to Hero Conf 2015?
Identifying Your Ideal Customer Through Persona Analysis
Many of us view pay-per-click advertising in strictly quantitative terms. Those who hold this viewpoint look at PPC management as a continuous loop of analysis and optimization narrowly based on “what the numbers tell them to do.” Although this is a logical and often necessary philosophy, there’s a more sustainable approach, which I call ‘Persona Analysis.’ Persona analysis … [Read more...] about Identifying Your Ideal Customer Through Persona Analysis
How Yahoo Stream Ads Opened Up Doors For One Client
There’s been a lot of talk about Yahoo Stream Ads (also known as Yahoo Gemini) and its ability to provide results to advertisers. Many are concerned that the platform is mostly for branding and won’t provide a direct path to revenue. While it might not be a perfect fit for every client, there is an opportunity to provide growth to clients who are well prepared to handle “top of … [Read more...] about How Yahoo Stream Ads Opened Up Doors For One Client
Ask ANYTHING you want about CRO with Brian Massey and Joanna Wiebe!
Conversion Rate Optimization (CRO) is a must these days, so if you don’t have a CRO program for your PPC account – time to jump on the bandwagon! We’ve gathered CRO experts, Brian Massey and Joanna Wiebe, as well as Hanapin Marketing's CRO Manager, Roopa Carpenter, for a fun new webinar where you get to ask them ANYTHING YOU WANT about conversion rate optimization. And when we … [Read more...] about Ask ANYTHING you want about CRO with Brian Massey and Joanna Wiebe!
Shopping Campaigns: How Does Bing Really Stack Up To Google?
Product Listing Ads have absolutely revolutionized how shoppers research and ultimately purchase products online. What started as an exclusive set of ads in the search engine results page has become a must have for any e-commerce advertiser. Google and Bing have both launched Shopping campaigns, which offer specialized segmentation and biding strategies for your PLAs. If you … [Read more...] about Shopping Campaigns: How Does Bing Really Stack Up To Google?
How To Use Historical QS To Diagnose Your Account
It can get really frustrating when you seem to do everything right but Google doesn’t want to raise your Quality Score and you end up paying high bids for no apparent reason. On the other hand, when you do manage to increase your QS to 10 for example, AdWords rewards you big time! Your traffic increases and your costs drop dramatically, but how do you know what change or … [Read more...] about How To Use Historical QS To Diagnose Your Account
The Search Marketing Madness Round of 32 Begins
The first round of our Search Marketing Madness tournament is complete and 32 of the best PPC managers, blogs, conferences, and softwares are moving on. Remember that the winner of the tournament gets a FREE registration to the PPC event of the year, Hero Conf. We've had many great matchups so far. In the manager bracket, Susan Wenograd barely beat out Larry Kim while Kirk … [Read more...] about The Search Marketing Madness Round of 32 Begins
5 Tricks To Make Your Pay Per Click Profitable This Year
With keywords and ad placements growing ever more competitive, it’s important that you’re making full use of every paid search option that’s available and relevant to your business, as well as ensuring that your basic account structure and targeting is fail-proof. So now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are … [Read more...] about 5 Tricks To Make Your Pay Per Click Profitable This Year
10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
PPC Heroes know that spring means Hero Conf 2015 is just around the corner. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It’s all happening April 27-29 in downtown Portland, OR. Still need a little extra help in getting … [Read more...] about 10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
Streamline How You Write Promotional Ad Copy
Ad copy should generally be refreshed every 4 – 6 weeks, however, some clients run promotions on a regular basis. In order to improve click-thru-rate (CTR) and conversions, we naturally want to emphasize these promotions in our ads. The challenge is that creating these ads can be time consuming, especially if promotions are updated weekly. Once the promotion is complete, these … [Read more...] about Streamline How You Write Promotional Ad Copy
