Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. In the slide presentation, you will learn distinct strategies that are most applicable to account types, as well as the … [Read more...] about Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [Webinar Slide Presentation]
Search Results for: PPC
Defining Cost-Per-Click (CPC)
CPC (cost-per-click) is simply the amount advertisers have to pay every time one of their ads is clicked. Ideally, this click would result in a conversion but that is not always the case. Therefore, advertisers must be strategic in what they are willing to pay for every click. That being said, advertisers set a max CPC for their keywords. A max CPC is the maximum amount an … [Read more...] about Defining Cost-Per-Click (CPC)
Hey Marketers! Don’t Forget to Advertise to Human Beings.
Residing in a professional landscape comprised of spreadsheets, tables, grids, charts, graphs, formulas, metrics, and all other manner of impersonalized measurement, it’s very easy to forget who we’re doing it all for. Human beings. It sounds a bit dramatic— and on some level perhaps it is— but the humanity of our audiences gets stripped away. Just as the butcher stops … [Read more...] about Hey Marketers! Don’t Forget to Advertise to Human Beings.
Tiny Ad Tests That Make a Huge Difference
We should all be testing our PPC ads, but sometimes obstacles stop us. Whether it be getting approval, lack of time or some other excuse, there are several ad tests that are small that have made big differences in my accounts. The setup for each is simple and the results are worth the 15 minutes that it takes to use Excel. Display URLs There are 35 characters that can be … [Read more...] about Tiny Ad Tests That Make a Huge Difference
2014 State Of Paid Search Is Here!
With the State of Paid Search, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year, hundreds of search marketing professionals—a majority of them decision-makers with their company—completed our survey and collectively reached some very clear conclusions, including: More and more search marketers are … [Read more...] about 2014 State Of Paid Search Is Here!
Making The Case For An Account Restructure
Most of the time, we inherit PPC accounts from new clients or when we take on new positions as in-house managers. I’ve been in the industry for nearly four years, and I have yet to take on a client that came to us with no account. Naturally, we all like things organized a little differently. Some of that is just preference, but some differences in organization can really have … [Read more...] about Making The Case For An Account Restructure
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech … [Read more...] about Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
What Is Conversion Rate?
A desired action. An anticipated outcome. These are just a couple of statements to describe what’s at the core of every marketing strategy. It’s how to turn these statements into actionable and measurable components that help define a business’ success. So what is conversion rate? In digital marketing, conversion rate is a widely used metric. Conversion rate is defined as … [Read more...] about What Is Conversion Rate?
New Reporting for Dynamic Sitelinks Coming to AdWords
In late July, Google announced the launch of "Dynamic Sitelinks". This announcement means that ads are eligible to have automated sitelinks on them where Google sees fit. Previously, only those with access to the "labs tab" were able to find data when automated sitelinks were available. This information was found under "annotations" in the labs tab. This labs tab was brought … [Read more...] about New Reporting for Dynamic Sitelinks Coming to AdWords
Hero Conf 2015 Registration is Now Open!
That's right PPC Heroes! Registration is now open for your favorite all-PPC conference. You don't want to miss this amazing opportunity to network with your colleagues and peers alike, April 27-29 in Portland. But don't take our word for it. Check out the brand new website to see what past attendees and speakers had to say. And register today to ensure the best price and … [Read more...] about Hero Conf 2015 Registration is Now Open!
Hero Conf 2015 – its here
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account types, as well as the details of … [Read more...] about Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
