The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold the key to the next level of account performance. There are so many data points to look at in a paid search account and each one offers a … [Read more...] about 5 Metrics I Use to Measure Account Success
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Facebook Sponsored Stories Sail Into The Sunset
Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook ads in the coming months and that would make the popular Sponsored Stories redundant. A recent class action lawsuit probably didn’t help keep the … [Read more...] about Facebook Sponsored Stories Sail Into The Sunset
Rule This Year With RLSA and Retargeting – New Webinar!
Remarketing may be a common trick, but optimizing your efforts is much easier said than done. And there's no better audience than one that already knows you, so it's worth spending as much time optimizing your message and ad channels for your remarketing lists as you do for your wider audience. Targeting, positioning, messaging and optimization. Doing them well is harder than … [Read more...] about Rule This Year With RLSA and Retargeting – New Webinar!
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your message on your new phone’s tiny screen, it’s a common problem. In creating a PPC campaign based on those searches, it is only natural … [Read more...] about Targeting Your Mispeeled Search Temrs
The Dangers Of Remarketing Sensitive Products
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
Save Time With Google’s New Undo Button
Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad group that ended up adversely affecting the account, or you made a bid change that didn’t have the desired outcome. Well, you might not be able to … [Read more...] about Save Time With Google’s New Undo Button
6 Reasons January is the Perfect Time to Register for Hero Conf
It's a new year, which means new challenges, new goals and, most importantly, new budgets. It's time again to make your annual conference plans! Business or career development is an important aspect of any company's annual planning, and we at PPC Hero would like to humbly suggest that you earmark the world's largest PPC conference, Hero Conf, in your 2014 budget. Here are 6 … [Read more...] about 6 Reasons January is the Perfect Time to Register for Hero Conf
Recover From the Holidays Faster Than Your Competition [New Webinar!]
There's no reason to be ashamed. Whether your holiday season is a crazy rush of massive sales increases and logistical ecommerce nightmares... or the other kind, in which business slows to a crawl and none of your prospects are in the mood to respond, it's going to take a little while for things to go back to "normal." The only problem is, in the world of digital advertising, … [Read more...] about Recover From the Holidays Faster Than Your Competition [New Webinar!]
Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
AdWords scripts are great (and increasingly popular) for automating tedious or time-consuming tasks and allowing you to spend more time creating, optimizing, and gaining insights from your campaigns. But at their best, scripts can also help deliver those insights and let you get right to work on implementing the ideas that result. That's exactly what two new AdWords scripts … [Read more...] about Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
Avoid Making Things Worse With These 3 Easy Tips
This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and I got really busy. I have 12 posts to go and hope to have them all done by the end of January (the 90-day mark). In the ~30 days since my last post Hanapin has changed … [Read more...] about Avoid Making Things Worse With These 3 Easy Tips
A Perfect Account Structure: Fact or Unicorn?
Here at Hanapin, we’re always trying to find the best way to do things. If there’s a method that generates the best results, we’ll call it a best practice and teach it to all the Account Managers as the best way to do that thing. One such thing we’ve been working on for a while is account structures. It seems there are a number of different methods that different people in the … [Read more...] about A Perfect Account Structure: Fact or Unicorn?
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
