Today’s post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries. -- Google's Dynamic Search Ads (DSA) program was first launched in beta in late … [Read more...] about Get More From Google Adwords Dynamic Search Ads
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A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
Let’s face it, while the digital advertising industry continues to grow, and while they Pay-Per-Click ad model has proven hugely successful overall, digital advertising in general is generally viewed as a creative backwater. Digital, in other words, isn’t where the “real” creatives want to work (TV and print tend to inspire more than, say banner ads), or where you see an … [Read more...] about A Sign-Out Page Ad Worthy of Any Magazine or Print Advertising Competition
Get the Data You Need – Custom Reports in Google Analytics
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about Get the Data You Need – Custom Reports in Google Analytics
3 Events You Must Start Tracking In Analytics
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 3 Events You Must Start Tracking In Analytics
Create a Content Experiment in 4 Easy Steps
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about Create a Content Experiment in 4 Easy Steps
Now Available: The 2013 State of Paid Search!
You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it's based on your answers to our Hanapin Forum survey of the same name. We had hundreds of respondents this year, a majority of which were search marketing pros who are also "decision makers" within their … [Read more...] about Now Available: The 2013 State of Paid Search!
What If Your Pet’s Life Depended On The Success of Your Ad?
The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: "What would I do if I had to write a letter and I had to get someone to respond to it or I would be beheaded literally?” And the expanded … [Read more...] about What If Your Pet’s Life Depended On The Success of Your Ad?
New Mind Blowing % Change Advanced Filters in AdWords
If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends over a period of time directly in the AdWords UI. Whether you are an SEM account manager, digital marketing executive or an owner of a company that is … [Read more...] about New Mind Blowing % Change Advanced Filters in AdWords
3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
What to Make of View-through Conversions
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them and their slippery attribution in the past, and today I’d like to spend even more time diving into VTCs and how they should affect the ways in which … [Read more...] about What to Make of View-through Conversions
A Great Facebook Ad Deserves an Equally Great Landing Page
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to like part is what might go into them and how they’re made. And that’s one reason I insist on Hebrew National and Nathan’s. But I’m certainly open to … [Read more...] about A Great Facebook Ad Deserves an Equally Great Landing Page
Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the platform did previously: “Beginning in July 2013, we are updating the way we calculate multiple incremental … [Read more...] about Bing Updates Incremental Bidding to Align with Enhanced Campaigns
