Search Results for: PPC

Dave Schwartz: Hero Conf 2013 Speaker Interview

We had the opportunity to interview Dave Schwartz, who will be speaking about enterprise PPC and Ad Testing at Hero Conf 2013. Dave leads client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo! Search Marketing. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, … [Read more...] about Dave Schwartz: Hero Conf 2013 Speaker Interview

AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing

The holidays are often the busiest times of the year for those of us in PPC. Especially those poor, opportunistic, overworked souls with ecommerce accounts. So while you were out maximizing your ROAS, crushing your profit goals, pivoting tables, and gingerly sipping some eggnog, you might have missed a few features introduced in the AdWords interface that just might make your … [Read more...] about AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing

Nick Herinckx: Hero Conf 2013 Interview

We had the opportunity to interview Nick Herinckx, who will be speaking about how to track keyword-level PPC revenue and return over long sales cycles at Hero Conf 2013. Nick Herinckx is a published online marketing consultant and owner of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase … [Read more...] about Nick Herinckx: Hero Conf 2013 Interview

Mobile Ad Copy 101

Back in June of 2012 (which already seems like forever ago!) Amanda and I put together a video blog on how to approach mobile ad copy. Then, in October, Jeff presented a webinar with Wordstream about all things mobile. But those were both a while ago…and we’ve had some recent requests for a basics course on mobile ads. So why not have a beginning of the new year lesson?! … [Read more...] about Mobile Ad Copy 101

Remarketing

/ultimate-guide-to-adwords-remarketing/ … [Read more...] about Remarketing

Reporting

/how-to-prepare-a-landing-page-report-in-excel/ /step-by-step-guide-to-creating-custom-reports-in-google-analytics/ /how-to-set-up-analytics-funnels-use-them-for-conversion-rate-optimization/ /google-adwords-reporting-an-update-since-summer-changes/ … [Read more...] about Reporting