“Proverbs contradict each other. That is the wisdom of a people” -- Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer and 2) Give them a thought that’s more interesting than the one that was already occupying their minds But, oddly enough, it’s … [Read more...] about Joining the Conversation vs. Being More Interesting
Search Results for: PPC
The 5 W’s of AdWords Ad Extensions – Part I
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is what I hope to achieve in my coverage of AdWords ad extensions this month. We had a few of our dedicated readers request coverage of this topic awhile … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part I
Google’s New Ad Rotation Settings are Now REALLY Not the Devil
If you've been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new Ad Rotation settings, making it so that you can only opt ads in to the “Rotate evenly” option for a span of 30 days, after which they would … [Read more...] about Google’s New Ad Rotation Settings are Now REALLY Not the Devil
New Hero Conf 2013 Speakers!
PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2013. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Austin, TX from April 8-10. Sign up for Hero Conf alerts/updates and get tickets before the general public Or visit HeroConf.com for more information. *Hero Conf 2013 Speakers … [Read more...] about New Hero Conf 2013 Speakers!
Is Your Facebook Ad Image Doing Enough?
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads -- and the phenomena does exist -- the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads. The problem is that most ads present almost nothing worth looking at. There’s no reason to go from merely seeing the ad to consciously looking at it. And … [Read more...] about Is Your Facebook Ad Image Doing Enough?
Happy 14th Birthday Google!!
PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate! Cheers to this year and many more, Google! Check out this interactive timeline on Google's history here. … [Read more...] about Happy 14th Birthday Google!!
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily spend level by automatically adjusting spend allocation for full utilization. As Google Engineer Vidya Iyer explains: “Say you’re … [Read more...] about Sharing is Caring: Google AdWords Introduces Shared Budgets
Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize the names, they’ve heard stories about people who have gotten rich off of AdWords, and they are stable. These big players are a big part of … [Read more...] about Going Beyond AdWords: How to Use Niche Ad Networks
Facebook Ad Branding – A Case Study
Are Facebook best used as a form of Direct Response, Pay-Per-Click advertising? If you’re really only targeting people in the market for your product RIGHT NOW, is Facebook the right place to reach them? Frankly, no. If you want to reach people actively in the market right now, the best platform remains search. Hey, there’s a reason Google is a bazillion dollar empire -- … [Read more...] about Facebook Ad Branding – A Case Study
Heroview — Onboarding New & Existing Client Accounts
Starting a PPC account from scratch is a far cry from taking on an existing PPC Account. In this month's Heroview Kayla Kurtz covers new & existing client accounts, their differences and why you should care! -------------------------------------------------------- Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts from around the industry! … [Read more...] about Heroview — Onboarding New & Existing Client Accounts
Four Ways to Make the Most of Demographic Targeting
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to our smaller clients. Google’s tried releasing demographic targeting in the past (check out this news post from 2008 when it was a beta back then), but now … [Read more...] about Four Ways to Make the Most of Demographic Targeting
Hero Conf 2013 Site Is Live!
Brace yourself PPC Heroes! It's the moment you've been waiting for since last April... The 2013 Hero Conf site is live! Don't be shy, feel free to gorge on the details at heroconf.com. This is your first look at Hanapin Marketing & PPC Hero's 2nd annual ALL PPC conference. Fill out the Stay Updated form and be one of the 1st to know when tickets go on sale this … [Read more...] about Hero Conf 2013 Site Is Live!
