Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google's new improvements to quality score, they're making it a little more transparent as to what you need to do to improve your low quality score keywords. I've found in my accounts that it's most often ad relevancy and/or expected … [Read more...] about How to Improve Low Quality Score Keywords: A Case Study
Search Results for: PPC
Sign The Petition To Keep Control Of Your Ad Rotation Settings
Earlier this week, Sean Quadlin told you all about how Google's New Ad Rotation Setting Are The Devil. Well, it seems you all agree. Neil Sorenson (@iNeils) started a petition to Google to get them to change this setting back to the way it was, when we had control over our ad rotation. As of this posting, there is already 117 signatures! If you agreed with Sean and think this … [Read more...] about Sign The Petition To Keep Control Of Your Ad Rotation Settings
Google’s New Ad Rotation Settings are the Devil
Yesterday Google announced that they are changing the settings for ad rotation. They currently have three options: optimize for clicks, optimize for conversions and rotate evenly. This change will only affect the third option: rotate. Also, this change is the devil. Okay, so the basics. Beginning next week, any campaigns opted into “rotate” will only rotate for a period of … [Read more...] about Google’s New Ad Rotation Settings are the Devil
Reminiscing on Hero Conf 2012
Hanapin Marketing and PPC Hero held our first annual paid search-only conference, Hero Conf, last week in Indianapolis. Being our first event, we weren't sure what to expect. However, we couldn't have been more thrilled! The speakers provided nothing but relevant and exciting PPC content, our sponsors were always accessible, and best of all we finally had a chance to network … [Read more...] about Reminiscing on Hero Conf 2012
Big Improvements to Quality Score Diagnostics
This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality score as a tool to measure your stock against the competition, this update comes along and gets us a lot closer to just that. The … [Read more...] about Big Improvements to Quality Score Diagnostics
Ad Testing With Tight Margins: Keep Control
Ad testing is a major portion of what we do as PPCers. The large-scale impact is that without great ads, we won’t convert sales or leads on a consistent basis. In our PPC ecosystem, another factor that must not be ignored is CTR and it’s contribution to quality score. As an agency, I frequently see situations where ad testing as a strategy is essential but when the ad testing … [Read more...] about Ad Testing With Tight Margins: Keep Control
3 View-through Conversion Attribution Problems
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. - source Agencies and account managers want to report this, or a portion of these to their clients and bosses, but unfortunately the problem of how to give credit to these conversions always arises. Basically it revolves around, … [Read more...] about 3 View-through Conversion Attribution Problems
Conversions from Another “Dimension”- Free Webinar!
We here at PPC Hero understand how exhausting it can be to deal with all of the information the Dimensions Tab provides. So much so, that we even had a whole Hero Conf session dedicated to Advanced Dimensions Settings! But, once you have the right data in front of you, you can get more conversions and raise your conversion rates with this awesome tool. That's why we're going … [Read more...] about Conversions from Another “Dimension”- Free Webinar!
Analytics Webinar Recording!
Thanks to everyone who attended our Analytics webinar yesterday! Amanda talked about URL tagging and tracking, multi channel funnels, and other under-utilized Analytics features. If you weren't able to join us, or if you'd just like a refresher, view the recording here! And as you all know, Analytics can be a beast of its own, so this was just a snippet of information. We'll … [Read more...] about Analytics Webinar Recording!
Happy Earth Day!
AdCenter Planned Outage on 4/21/12
Just a friendly reminder that AdCenter has a planned outage today. It's supposed to go down from 12 pm to 2 pm Pacific time (which is only three short hours from now!). In case you aren't in the Pacific time zone, here's when the outage will affect you: Eastern: 3 pm to 5 pm Central: 2 pm to 4 pm Mountain: 1 pm to 3 pm Check back to PPC Hero for hard-hitting updates just … [Read more...] about AdCenter Planned Outage on 4/21/12
New Matching Behavior For Keywords
Today, Google announced some very exciting news. Keyword match types generally make our lives easier, and we are better able to target the traffic with it. But what happens when your keyword is often misspelled? Or when you're an e-commerce company who has to bid on singular and plural terms? This could get very time consuming. This past weekend at Hero Conf, there was a … [Read more...] about New Matching Behavior For Keywords
