For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All paid search account managers understand the importance of data and performance. However, the thing many account managers forget to put at the forefront of … [Read more...] about Client Services: How to Gain Buy-In Early
Search Results for: PPC
SMM: And The Winner Is….
The 2012 Search Marketing Madness champion is... Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all of our readers for casting their votes each round in support of their favorite blogs. All 64 nominated blogs provide a great source of search engine … [Read more...] about SMM: And The Winner Is….
Hunt No More! Bring in High Quality Leads Now
Do you ever find yourself HUNTING for quality leads? Well, have no fear, people! We are just ONE week away from the most exciting paid search conference of the year where you can learn all the latest PPC strategies, tips, and tricks to drive high-quality, high-conversion leads. And best of all, there is still time to register for or sponsor this exciting new event! Hunt no … [Read more...] about Hunt No More! Bring in High Quality Leads Now
Campaign Management Updates In Bing
It seems lately like Microsoft adCenter is trying really hard to make improvements to its interface. This year alone it seems like they've had an update or two a month so far. We here at Hanapin Marketing really look forward to these changes, because generally they make our lives just a little bit easier with each update. This past week Microsoft adCenter announced some new … [Read more...] about Campaign Management Updates In Bing
New from Google: AdWords Ad Extensions Conversion Data
This week, Google softly launched an incredibly valuable improvement to Ad Extension reporting metrics in AdWords; you can now view conversion data for your ad extensions. I have deemed this a soft launch because there has been no official statement concerning this addition on Google’s blog, but of course there has been a lot of hype amongst industry professionals. What does … [Read more...] about New from Google: AdWords Ad Extensions Conversion Data
Location Targeting Overhaul in Google
Google released multiple important changes to their location targeting this week. You should take note of them, as they’re good changes. In a rapid fire set of blog posts (six minutes apart, Google? Are you trying to make us all look bad?), the Internet-leader of Internet Leading introduced the changes, which are below: The wording on your settings page is going to look … [Read more...] about Location Targeting Overhaul in Google
Paid Search Haiku Contest!
Only the best Search Marketers know how to write PPC haikus. To become a Search Marketing master you must First write a haiku. There is no art form Like a PPC haiku. Optimization! PPC Hero, Looking for a great haiku, Offering a prize. What is it? In honor of National Poetry Month, PPC Hero is holding a PPC Poetry Slam for the month of April. We want you to create your own … [Read more...] about Paid Search Haiku Contest!
SMM Final 4!
The best in each category have been selected! Congrats to our Final 4 who will each receive a $50 gift card. But, we're not done yet! Please vote in the below survey to select the blogs who will go head-to-head in our Search Marketing Madness championship. We have SEO vs PPC and Social Media vs Blogging, where Mashable and Copy Blogger are making their second straight Final 4 … [Read more...] about SMM Final 4!
$100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
Well, folks, we can barely contain our excitement around the office. We are officially two weeks away from THE paid search conference of the year! And, we are almost to max capacity, so act now to reserve one of the few seats left! While you're registering, make sure to think about a colleague or friend who would benefit from expert PPC content as well because you can receive … [Read more...] about $100 Savings. 5 Days Left. Plus, Cash in Your Pocket!
Changes to AdCenter Location Targeting
AdCenter no longer cares about your city. The good news is that the “you” I’m referring to probably wouldn’t read this article, as that “you” is statistically insignificant (at least in the world of internet marketing). To elaborate, in a recent blog post AdCenter announced that they are removing over 10,000 cities from their targeting options. Two things to note about this … [Read more...] about Changes to AdCenter Location Targeting
How To Set Up Your Own SBS Keyword Analysis
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several capabilities that make data analysis much easier on a daily basis, including dynamic graphs and interface segments, which are two of my … [Read more...] about How To Set Up Your Own SBS Keyword Analysis
Using and Testing The Images You Already Have
I spotted this ad on my wife’s Facebook page and a few thoughts flashed through my mind: 1) Boy is that photo a jumbled, hard-to-look-at mess! 2) “Secret Photo Skills”? Color me suspicious... 3) I wonder if there aren’t more examples on the landing page? Well, it turned out there were a lot of really cool examples of this guys trick photography on the landing page. If … [Read more...] about Using and Testing The Images You Already Have
