For our in-house-ers and do-it-yourself-ers out there... have you ever considered how much of your time could be freed up if you took paid search activities off of your plate? Well, if you haven't, you should at least consider your options. In this free webinar, Hanapin Marketing's Director of Sales will walk you through five reasons why you should consider working with a … [Read more...] about Why and How to Outsource Paid Search Webinar
Search Results for: PPC
New Language Targeting In adCenter
Hello PPC Hero followers! So, working in the PPC industry, we always have to keep in mind the different rules for AdWords vs. adCenter. My colleague Bethany Bey wrote a great article on Google vs. Bing: Targeting Features that highlights the differences in targeting methods for Google and Bing. In the past few months, Bing has been rolling out features that are making it more … [Read more...] about New Language Targeting In adCenter
Capture Them On The Go! Mobile Campaigns for E-Commerce
How many times a day to you look up something on your mobile device? Ten times? Twenty? Do you ever put it away? Or are you one of those people who don’t have a smartphone who longs to be part of the information super highway? I admittedly used to be one of those people, but no longer! In addition to using my smartphone to upload adorable photos of my child to Facebook, I … [Read more...] about Capture Them On The Go! Mobile Campaigns for E-Commerce
Ad Writing and Testing Webinar Recording
We had a great session on Monday with Kayla as she covered the ad process from start to finish. Ad writing best practices, ideas for ad testing, and how to schedule a test were all on the agenda. For those of you who were unable to attend the live session, feel free to view the recording! This can be a great tool as you're struggling to find next steps to improve campaigns, … [Read more...] about Ad Writing and Testing Webinar Recording
Google AdWords Display Ad Builder Made Even Easier
Google’s Display Network can be a great place to generate some additional traffic, leads, and branded exposure. While text ads go a long way in garnering attention, sometimes an image ad can grab searchers’ attention more quickly, especially considering the fact that you can tailor your image ads specifically to match a page’s content. Think about your own experience as a Web … [Read more...] about Google AdWords Display Ad Builder Made Even Easier
How to Better Optimize for Mobile Lead Generation
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and convert for you in the PPC world, but what can be done specifically for lead generation purposes? Well, let’s talk about … [Read more...] about How to Better Optimize for Mobile Lead Generation
Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
We are excited to announce that Mike McMeekin, Senior Manager, Search Optimization & Strategy at Yahoo!, Charles Meyer, Business Development Director at 7Search and Cleofe Betancourt, Business Development Strategist at 7Search will be speaking at Hero Conf! It will be a great experience listening to these professionals speak about paid search in relation to the search … [Read more...] about Updated Agenda – Yahoo! and 7Search to Speak at Hero Conf!
Google Releases Enhanced Sitelinks
This week Google announced the roll out of enhanced sitelinks. The Gospel of Google has long preached that sitelinks increase click through rate, and this latest announcement comes with the prediction that enhanced sitelinks will provide an even larger improvement on the previous hike in CTR. An increase to the increase, if you will. And when it comes to CTR, we most … [Read more...] about Google Releases Enhanced Sitelinks
Interview with Robert Brady!
Our interview today is with Robert Brady, Director of PPC & Conversion at Trafficado, and author of the blog Righteous Marketing. PPC Hero: How did you become interested in PPC? Robert: Growing up on a small farm in Idaho I didn't even know about PPC until I took an internet marketing course in college. This was the first time the university offered the class and I signed … [Read more...] about Interview with Robert Brady!
Addressing the “Yeah, Sure” Response
So I couldn't help but notice this ad on my wife's Facebook page: You gotta admit, the bold, fluorescent green font proclaiming FREE books would grab they eyeballs of most anyone, and capture the attention of every avid reader that sees it. Unfortunately, that's where the ad's effectiveness ends. Eye-Catching? Yes. Persuasive? Not At All See, if I wasn't in the business of … [Read more...] about Addressing the “Yeah, Sure” Response
Will You Be My Valentine?
Valentine's Day is all about expressing love for each other, and there's no one PPC Hero loves more than you - the loyal readers. Please accept this as his official invitation to be PPC Hero's Valentine this year. … [Read more...] about Will You Be My Valentine?
Hero Conf- BOGO!
Bueller? Bueller? Even Ferris Bueller wouldn't miss this one! Everyone loves a buy one get one deal...and Hero Conf is no exception! Now when you register for Hero Conf, receive an instant $100 discount on a second registration for a colleague or a friend! Bring a team member to hammer out PPC strategies, or bring someone to enjoy in the city of Indianapolis. Either way, you … [Read more...] about Hero Conf- BOGO!
