It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance. At least that’s where we’re starting, with the first PPC management series of 2012: How to Ad Test Using Best Practices. You’re probably saying to yourself, … [Read more...] about Ad Test and You Shall Receive!
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Our Greatest Hits for December 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! “You can’t fear mistakes when you manage a PPC account.” Good advice from our seasoned PPC veteran, Jeff, as he lands the … [Read more...] about Our Greatest Hits for December 2011
5 New Year Account Analyzation Tips
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations! Account Executive, Sarah Storm (winner of coolest name in the office), tells you 5 tips for your new year account analyzations! And, for this week's WYKW, I've included the transcripts below … [Read more...] about 5 New Year Account Analyzation Tips
Hero Conf Speaker Interview with Jeff Allen
We had the opportunity to interview Jeff Allen, who will be speaking about Advanced Mobile PPC at Hero Conf 2012, on his thoughts about Mobile PPC. With 11 years of Internet Marketing experience, Jeff Allen is currently an Account Executive here at Hanapin Marketing. If you would like to hear more about Mobile PPC from Jeff and others at Hero Conf, you can register or visit … [Read more...] about Hero Conf Speaker Interview with Jeff Allen
Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
2011 ended on a high note! Here are some big highlights from last year, from both Hanapin and PPC Hero: We moved into our newly renovated downtown office in the Certified Technology Park. We hired 16 new employees, pushing our head count to 22. We grew revenue by double-digits for the seventh consecutive year. I was awarded Entrepreneur of the Year at the 7th Annual Fuse … [Read more...] about Letter from the CEO – “Maybe we should uh, call ourselves the Febreeze brothers because it’s feeling so fresh right now.”
The Wizards of Paid Search
Join the Wizards of Paid Search in Indianapolis, IN on April 16-17, 2012. at Hero Conf. Sign up for Hero Conf by January 16, and receive a free white paper on how to succeed on the Display Network! This offer is limited to the first 25 people, so reserve your spot quickly! Hero Conf announced an exciting agenda last month filled with interesting paid search topics led by … [Read more...] about The Wizards of Paid Search
Delivering on the Look After the Leap
Back when e-commerce was relatively new, one of the go-to best practices for improving usability and conversion was to consistently tell visitors what would happen next. So you would: write embedded links so that visitors could reliably tell where they would land after the jump explicitly state what would happen as a result of filling out and submitting a lead form (we'll … [Read more...] about Delivering on the Look After the Leap
Happy 2012!
It's that time again, a year has gone by and a new one is about to start. PPC Hero and SEO Boy are getting into the spirit as Father Time and Baby New Year, but it looks like Ms. Clicks missed the memo on costumes. Here's to a great 2012! … [Read more...] about Happy 2012!
SOPA: Rogue Websites vs. Censorship
The Stop Online Piracy Act or SOPA was introduced to the U.S. House on October 26. You’ve probably been following the bill through the news and recent hearings on November 16 and December 15 regarding details to the bill, but if you haven’t, I’d like to give a general overview of what SOPA is, what supporters and opponents of this bill are saying, and how it could potentially … [Read more...] about SOPA: Rogue Websites vs. Censorship
Only Two Days Left on Hero Conf $100 Holiday Discount!
Register for Hero Conf now to receive the Hero Conf holiday $100 discount before it expires on December 31, 2011. Use the discount code “Jingle” to receive the $100 in savings off of the regular conference price. That’s only $350 for the general conference pass or $1,220 for the conference and workshop! This paid search conference will allow to you to focus on PPC without … [Read more...] about Only Two Days Left on Hero Conf $100 Holiday Discount!
WTQ – Bringin’ Sexy Back
You might have noticed that these WTQ posts tend to have a theme of some sort. Usually, this theme can be seen in the kinds of queries we’ve gotten for that particular month. It truly baffles me that searchers from all over the world, from all different walks of life, might still query phrases that have similar themes during a month's time. This month, a pretty clear theme … [Read more...] about WTQ – Bringin’ Sexy Back
Rocket Science? No. Scientific? Yes.
So I saw this “meh” ad on my wife’s Facebook page, and thought it would make a pretty good example of “Things to Test on Your Facebook Ads.” But before I list off everything that could probably be improved or might be worth testing, here are a few things that are well done, or at least OK: The orange “Button” on the lady’s head provides enough visual prominence to at least … [Read more...] about Rocket Science? No. Scientific? Yes.
