This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone. Today we’ll discuss call extensions, reporting options in the interface, and how to understand … [Read more...] about Ad Extensions in 5 Days Series: Call Extensions
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adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
Sign Up for Hero Conf Alerts and Receive a Free White Paper!
PPC Hero and Hanapin Marketing are offering a free white paper, “Pay-Per-Click Strategies to Maximize Holiday Sales,” for those who sign up for Hero Conf Alerts before December 25, 2011. Hero Conf, the exciting new paid search conference on April 16-17, 2012 in Indianapolis, will provide you with the opportunity to listen to and meet close to twenty of the brightest experts in … [Read more...] about Sign Up for Hero Conf Alerts and Receive a Free White Paper!
Facebook Ads and “The Sale Before the Sale”
Even more than most ads, Facebook Ads are tasked not so much with making the sale, but in making "the sale before the sale." In other words, your Facebook ads have to sell the prospect on giving you an audience. And this comes in two stages, as well: Stage 1: Sell the prospect on halting their otherwise satisfying experience browsing their newsfeed to actually pay attention … [Read more...] about Facebook Ads and “The Sale Before the Sale”
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
Ad Extensions In 5 Days! Site Links – Small But Mighty!!
This is the first installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today we will discuss how amazing site link extensions can be for your PPC campaigns. If you were a pay per click metric or cool option to use in a PPC account, what would you be? I would be a site link extension for sure. In fact, when they first came onto the scene, I posted … [Read more...] about Ad Extensions In 5 Days! Site Links – Small But Mighty!!
More Mysteries of Modified Match—the Negatives
Aside from the title of this blog post sounding like something that kept us in the basement around the warm glow (and tireless hum) of a computer during high school, this entry deals with a pertinent question that has come up while using modified broad match keywords: how do we properly utilize negative keywords with it? Modified broad match comes with its own … [Read more...] about More Mysteries of Modified Match—the Negatives
Google AdWords Help Gets a Makeover
Much like Anne Hathaway here--the Google AdWords Help Center just got a fancy new makeover. If you've ever had trouble finding the right answers, finding a way to contact Google, or really wanted to be shown how to do something--it's Christmas a couple of weeks early! Here's the long and short of it: … [Read more...] about Google AdWords Help Gets a Makeover
Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead to an increase in Quality Score, which makes them incredibly important to PPC account success. As the PPC industry has transformed in the last year, we’ve … [Read more...] about Fully Utilize All AdWords’ Ad Extensions In Just 5 Days!
Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
Do you want to know: - Budget tactics and bidding options available to PPC managers? - How to find the bidding "sweet spot" for your PPC account? - How to calculate your return on ad spend? - How to improve that ROAS? If you answered YES! to any of the above, you should join Hanapin Marketing Account Executive Jessica Cates as she walks you through the facets of budgets and … [Read more...] about Budget and Bidding for Successful ROAS- FREE Webinar! Register Today!
A Starter Guide for Advertising on Linked In
I’ve finally had the opportunity to run some ads on Linked In for a client! Today, I’m going to share with you some tips for getting things setup, and the different features that Linked In offers for advertisers. Being that I work in an agency setting, my initial question was how can I run ads for a client as a third party without having to actually access their Linked In … [Read more...] about A Starter Guide for Advertising on Linked In
A 9 Step Guide To Lower Your Cost Per Lead
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week's PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you're starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby's … [Read more...] about A 9 Step Guide To Lower Your Cost Per Lead
