When it comes to your PPC campaigns, it is easier, better, faster, smarter to focus on harvesting demand. That’s in contrast to those who are trying to be clever by creating demand for their product or service. Look, people engaging with PPC ads typically are very clear about what they are searching for. Even if they type a broad term such as “hotels,” chances are they have a … [Read more...] about Stop Being Clever and Just Harvest Demand, Please
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Improved Google Product Ads – Just In Time for the Holidays!
As a follow-up to last week’s blog series on holiday PPC management, which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their Product Ads, and why investing in Product Ads may be useful to you or your ecommerce clients this holiday … [Read more...] about Improved Google Product Ads – Just In Time for the Holidays!
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
Working Together Non-Redundently
If I had to choose between a boring ad image with a great headline and a great ad image with a boring headline, I’d take the boring headline matched to an intriguing, eye-catching image. I think most people would. And here’s a perfect example of this choice: The image itself is a kick-butt collage that’s both visually striking and emotionally intriguing. We want to know … [Read more...] about Working Together Non-Redundently
Make the Most of Google’s New “Think Insights”
Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the Insights for Search to see how I’m trending (I’m not), I’ve come to the conclusion that there is a wealth of information in this tool that will help you … [Read more...] about Make the Most of Google’s New “Think Insights”
A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
You've all read Bryan's blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)--Bryan decided to make a video companion to the post. He shows you, in Excel, how to look over your keywords report to make the best bidding decisions. https://www.youtube.com/watch?v=89vXpyJ4WhA Check out … [Read more...] about A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
Lessons Learned at Pubcon 2011
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by Joe Larato about SEO and how we should process things out. I never realized what I should be doing to help my PPC clients and future PPC clients out. Some of my key takeaways from Pubcon … [Read more...] about Lessons Learned at Pubcon 2011
Honoring Our Veterans
PPC Hero salutes all the brave military men and women who have fought for our country. We honor and remember you, today and always. … [Read more...] about Honoring Our Veterans
Oh Come, All Ye Awesome Holiday Landing Pages
This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday shopping season. The Holidays are just around the corner, which means it’s time to start preparing for that influx of seasonal traffic we … [Read more...] about Oh Come, All Ye Awesome Holiday Landing Pages
Google Bottom Ad Placements Eroding CTR
I wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally did. And when I did, it concerned me. What I saw wasn’t cases of the top placements being full and what would be on the side being at the bottom. The only instances I saw of bottom ads were where sponsored links could … [Read more...] about Google Bottom Ad Placements Eroding CTR
The Complete Guide To adCenter’s New & Improved User Interface
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of … [Read more...] about The Complete Guide To adCenter’s New & Improved User Interface
