Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that … [Read more...] about Using Social Media to Identify Negative Keywords
Search Results for: PPC
Sometimes It’s an Ad…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward, predictable ad -- in other words, an ad that just might work for an already-interested late-stage buyers , or an unpredictable, interesting … [Read more...] about Sometimes It’s an Ad…
Google Introduces “Bid-Per-Call” In AdWords
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an even better reason to start: you can now make specific call bids. Stop waiting on phone calls, and start advertising that phone number! If you’re using the … [Read more...] about Google Introduces “Bid-Per-Call” In AdWords
Google Analytics Cookie Infographic
Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don't provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user sessions, and provide invaluable information about people who visit your site. Attachmedia has created an infographic that … [Read more...] about Google Analytics Cookie Infographic
AdWords Express Now Available in UK and Germany
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case this looks familiar to you, it used to be called Google Boost. Basically how AdWords Express works is you give Google your local business … [Read more...] about AdWords Express Now Available in UK and Germany
Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I worked with Abby and Jeff this month to present on the very broad topic of tagging urls and checking … [Read more...] about Understanding Auto tagging & 3rd Party Tracking
Google AdWords Introduces Dynamic Search Ads
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you have a chance to pause the ads? Well, Google hears your cries of frustration, friend. They’ve introduced the beta for Dynamic Search Ads. So, here’s how they work: … [Read more...] about Google AdWords Introduces Dynamic Search Ads
Search Ads Now In Mobile Apps
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they've provided more information about this new ad format and how developers can use it to grow business on mobile. Apps that provide a search experience will now also be able to show ads related to those searches. This is a win win for users and developers, … [Read more...] about Search Ads Now In Mobile Apps
Lead Gen Comes to LinkedIn
The crew at PPC Hero knows the trick to the PPC trade can sometimes lie in the use of 2nd and/or 3rd tier search engines. Why? Generally speaking, they’re already targeted in some way to your core audience (think Shopping.com for Ecommerce sites) and there’s usually less competition (think cheaper clicks). Back in January, Linkedin took their advertising platform out of beta … [Read more...] about Lead Gen Comes to LinkedIn
Co-Branded Facebook Ads
Not everyone has a brand that’s both instantly recognizable and loved. That’s not to say your brand doesn’t have its own fans, just that it may not inspire a smile of instant recognition and interest. That works against you when it comes to display advertising. And one solution to this is to crib the cool-factor from another brand in order to plug your promotion. It’s not a … [Read more...] about Co-Branded Facebook Ads
Save the Date for Hero Conf 2012!
I'm excited to announce PPC Hero's signature event! The first annual Hero Conf, originally announced for this month, will now be held on April 16-17, 2012, in downtown Indianapolis. This exciting paid search conference will give you the chance to learn and network with the brightest minds in search marketing! Day 1 will be a traditional conference format with a single track … [Read more...] about Save the Date for Hero Conf 2012!
How To Use MSN adCenter’s Desktop Editor
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it, and how to fix it when you upload the wrong thing. This video isn't for the PPC Expert, but if you're new to PPC or even just new to MSN--this is the video you've been … [Read more...] about How To Use MSN adCenter’s Desktop Editor
