Tomorrow is Thanksgiving, but today feels like Christmas. I have been reading about Google’s new contextual targeting tool for a few weeks and wanted to try it out, but it wasn’t available in our accounts. The powers that be at Google must have been listening because this morning when I sat down at my desk, there it was: Google’s Contextual Targeting Tool. This new tool allows … [Read more...] about How To Use Google’s Contextual Targeting Tool
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AdWords Interest Category Marketing: Initial Observations
We have had Interest Category Marketing, a display network targeting feature that is still in beta, available in some accounts for a while, but this month I began using it and thought I’d share a few of the initial observations I’ve got, as well as the good news and the cautions I’ve found. First, we should discuss the way Interest Category marketing works. It’s expected that … [Read more...] about AdWords Interest Category Marketing: Initial Observations
Do You Make These Common Mistakes While Managing Your AdWords Campaign?
We all make mistakes. Fortunately enough, in the real life they are easy to identify and because of that you can learn not to make them again. On the internet that's not always the case. When you make a mistake on the internet (while managing an AdWords campaign for example), then you usually don't even realize it. Therefore you can't avoid making a similar mistake in the … [Read more...] about Do You Make These Common Mistakes While Managing Your AdWords Campaign?
Creating Targeted Ads in Facebook
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly targeted audience. We’ve discussed the benefits of using Facebook in previous posts, but now I’ll walk you through the few simple steps to getting started. Dashboard When you first … [Read more...] about Creating Targeted Ads in Facebook
Our Greatest Hits for October 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bethany sweeps the first place spot for most trafficked October blog with her post: Yahoo! To Microsoft Transition Survival … [Read more...] about Our Greatest Hits for October 2010
Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and other keywords that had never attracted much traffic (and spend) suddenly took off. With all traffic now through adCenter, I am … [Read more...] about Using Microsoft Advertising Intelligence for Keyword Expansion
Happy Halloween!
PPC Hero and Miss Clicks are all decked out, and ready for trick-or-treating! … [Read more...] about Happy Halloween!
Conversion Tracking: What To Do When It Doesn’t Work
What do you do when your conversion tracking isn’t working? That’s a question I’ve had to answer twice in recent months due to technology interference. In a perfect world our PPC campaigns would always run smoothly, be easy to measure, and would integrate seamlessly with outside technology. Hopefully that is the case for most of us but I can tell you from first hand experience, … [Read more...] about Conversion Tracking: What To Do When It Doesn’t Work
Google AdWords Reporting: An Update Since Summer Changes
As you may have noticed, Google has slowly rearranged several of the reports in AdWords this summer. For those who are new to PPC, or are trying to catch up on all of the changes, I am going to rundown some of the common reports we use with information on where they are now located. But first, I want to start with a brief introduction to reporting with some general … [Read more...] about Google AdWords Reporting: An Update Since Summer Changes
Yahoo! To Microsoft Transition Survival Guide
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture of excitement and nerves. As campaign managers, we have many questions about the impending changes and how they will affect our accounts. … [Read more...] about Yahoo! To Microsoft Transition Survival Guide
Image Ads: Why Bother?
As most of us who advertise on Google’s “display network” know, there are a few ways to go about it. Some of the more notable differences include: Ability to target automatic placements, either via audiences (a newer feature), or via keywords VS. Ability to target managed placements (websites or web pages you choose) with or without keywords or audiences Ability to … [Read more...] about Image Ads: Why Bother?
Three Things Google Doesn’t Want You to Know About Quality Score
As most online advertisers know, Quality Score is a key determinant in how high your ad appears in Google search results. A high Quality Score (say between 7 and 10) will push up your ad, while a low Quality Score (say between 1 and 4) will bring it down—or prevent it from showing at all, unless you raise your bid. Your exact ad position is determined by both your Quality Score … [Read more...] about Three Things Google Doesn’t Want You to Know About Quality Score
