Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per keyword in addition to the green bars for estimated volume. The approximate search volume will show number of search queries for the previous month and … [Read more...] about Google Now Including “Real Numbers” in the Keyword Tool Results
Search Results for: PPC
Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, "Why?" As promised, today I'm going to share the results of that survey. Favorite AdWords Reports By the Numbers Search Query Performance: 54% Placement Performance: 23% Ad Group Performance: 8% Campaign Performance: 8% Placement/Keyword … [Read more...] about Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
A Picture is Worth a Thousand Words, Or At Least a 44% Increase in Landing Page Conversion Rate
A picture (this picture?) is worth a thousand words, or so I've always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98% conversion rate. I was honestly stuck on coming up with new ideas for landing pages and was relieved when I had an epiphany. My landing page had no pictures!I quickly … [Read more...] about A Picture is Worth a Thousand Words, Or At Least a 44% Increase in Landing Page Conversion Rate
My Best Advice on Improving Your Google & Yahoo Quality Scores
It's been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you've implemented some changes in your account that can improve your quality score, which can increase your ad positions while decreasing your maximum bid amount. In this post I'd like to share with you some changes that I have made in my … [Read more...] about My Best Advice on Improving Your Google & Yahoo Quality Scores
Our Greatest Hits for June!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Getting a little help with your PPC campaign is never a bad thing: we all get by with a little help from … [Read more...] about Our Greatest Hits for June!
The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
This must be "death to good Google ideas" week. Yesterday they announced that Pay-Per-Action will be removed from AdWords in August. Today I received an email from Google telling me that Cross Channel Tracking is being removed, too! Cross Channel Tracking was a relatively simple way for advertisers to track conversions from 3rd party sources within AdWords. With the … [Read more...] about The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
It Is Time to Rethink Your AdWords Strategy. Google Is Saying Goodbye to Pay-Per-Action
If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy. Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I've really grown to like, and even rely, on this conversion source. When PPA was first announced in early '07, I was skeptical. Since that … [Read more...] about It Is Time to Rethink Your AdWords Strategy. Google Is Saying Goodbye to Pay-Per-Action
Give Us Your Feedback! What is Your Favorite Google AdWords Report?
One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account's performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic reporting templates. Beyond that, there are countless options within each template for customizing the data your report will … [Read more...] about Give Us Your Feedback! What is Your Favorite Google AdWords Report?
Lead Quality of Google’s Pay-Per-Action: Good or Bad?
It's been a while since we discussed Google Adwords' pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it would never work. Since last year I've been experimenting with this new distribution option with varied results. Recently, there have been … [Read more...] about Lead Quality of Google’s Pay-Per-Action: Good or Bad?
Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
If you're anything like me, you have a touch of the "ooh, shiny!" complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. … [Read more...] about Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
Yet Another Reason Why Your Ads Aren’t Showing in Google
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren't showing because they've set their keyword bids too high for their daily budget. The error they were getting said that they had already reached or exceeded their campaign daily budget. Google sees this and … [Read more...] about Yet Another Reason Why Your Ads Aren’t Showing in Google
How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo. I know that many advertisers may not even have a Google or Yahoo rep. to even try and gain a good relationship with. According to my Google rep, they … [Read more...] about How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
