For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage your accounts and reach your desired results. After successfully completing Hero Conf Austin 2022, our most awaited return to … [Read more...] about 9 PPC Strategies You’ll Learn at Hero Conf London 2022
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Using Geo-Targeting to Get Customers Back in Stores
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. This piece will discuss the ins and outs of geo-targeting in advertising, explore best practices, and look at some examples of targeting we have run internally. How … [Read more...] about Using Geo-Targeting to Get Customers Back in Stores
How To Reduce Your Average CPA
What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is an acronym - PPC! Navigating such a nightmarish landscape of capitalized letters can take a while to get used to, particularly to people starting out in paid media or a layperson getting to grips with their agency’s reporting. … [Read more...] about How To Reduce Your Average CPA
Changes to BMM keywords – What we have seen so far and tips for 2022
An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to facilitate the losses. Moving forward to July 2021, the change had completely been rolled out, and BMM keywords … [Read more...] about Changes to BMM keywords – What we have seen so far and tips for 2022
14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
Five Optimization Score Recommendations to Look For
Ever since Google first rolled out its Optimization Score tool in 2018, we have seen more and more emphasis placed on maintaining a high Optimization Score within accounts, and we expect this trend to continue in the future. Some of these insights are almost always helpful – even the best-managed accounts will have errors occur occasionally. Checking the … [Read more...] about Five Optimization Score Recommendations to Look For
How to Get the Most Out of Facebook Video Ads Strategy
Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ valuable content that engages your audience and makes your brand stand out from your competitors. When it comes to developing winning content, there's no better option than … [Read more...] about How to Get the Most Out of Facebook Video Ads Strategy
8 Types of Google Ads Extensions For Higher CTR
Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
4 Factors that Influence Ecommerce Paid Search Conversion Performance
In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there are many other factors that can have a negative impact on … [Read more...] about 4 Factors that Influence Ecommerce Paid Search Conversion Performance
A Letter to New Digital Marketers
Entering into an industry you don’t have too much experience in can seem intimidating and almost impossible to someone starting out. At least that’s what was running through my mind before getting my first digital marketing position. Before starting as a Paid Media Specialist at Brainlabs in the latter half of 2020, I was working in the hospitality industry and hopping … [Read more...] about A Letter to New Digital Marketers
The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
Check out PPC Hero's Ultimate Guide to How to Detect Click Fraud Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on their marketing budgets, ROAS, and campaign data. Here’s a shocking … [Read more...] about The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
