Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and even update product listings sometimes. But hey, it works! This is one of the most common optimization strategies on Amazon today and it is also one of the most efficient ones. It involves … [Read more...] about The Grind! How to Rank Higher on Amazon
Search Results for: account+structure
Paving Our Way Towards Automated Bidding
Google has made it clear that automation is in our future and that it is better to learn how to utilize these tools now and learn how to use them in our accounts. I am going to describe how one of our accounts had tried automation several times before, but we never saw long-lasting results. Our team decided to brainstorm that we were moving towards a world where manual bidding … [Read more...] about Paving Our Way Towards Automated Bidding
Marketing On Amazon [Report] – My Top Takeaways
Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I've read the entire report and want to share my top takeaways with you. I've segmented my takeaways by roles: marketing technicians and marketing strategists. Before diving in, I'd like to mention that the first 100 marketers to get this report via … [Read more...] about Marketing On Amazon [Report] – My Top Takeaways
When To Create New PPC Campaigns
The world of paid search is unique for all account managers, every account, and so forth. No two accounts managers are identical in the way that they strategize and no two accounts are identical in terms of what optimizations and changes should be made. With that being said, generalizations can be made and then altered with the account in mind. In this post, we will discuss … [Read more...] about When To Create New PPC Campaigns
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one voice assistant. Artificial Intelligence and Machine Learning are improving, with algorithms evolving to recognize more specific questions … [Read more...] about Getting Ahead of the Voice Search Revolution
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures. Sort out the details before pulling data Gathering data can be time-consuming, and you don’t want to have to do it twice. Before … [Read more...] about Tips for Easier PPC Analysis
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand for Social Media. I’m sure you’ve heard someone refer to a presentation as a “preso.” Go ahead and eye-roll at that for a second. I know that this gutting of language is performative and tongue-in-cheek, but my cranky, … [Read more...] about Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
5 Facebook Ads Tools for Making Creative Design Efficient
Facebook Ads has been doing a great job by introducing new creative formats and placements to the advertisers. However, many advertisers tend to use formats that are easier to produce such as Single Image Ads or Video Ads. While this may be a great starting point but there is a lot more to explore when it comes to diversifying creative formats. In this post, we will look into a … [Read more...] about 5 Facebook Ads Tools for Making Creative Design Efficient
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, programmatic display is a great option to increase branded traffic. According to the 2019 State of PPC Survey, 55% of marketers say that their PPC Budget is bigger than the previous year, but only 27% denote programmatic as part of their current marketing mix. Expanding to new platforms can be … [Read more...] about Programmatic Guide: Google Display & Video 360
Be a Better Marketer in 2020
You’re a paid advertising professional. It would make sense for you to attend an event where every single session is focused on making you a better marketer – not selling to you. Does a conference like that exist? Welcome to Hero Conf. At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing … [Read more...] about Be a Better Marketer in 2020
