There are many qualities essential for being consistently successful as an ecommerce seller, but one that holds an increasingly-key position is adaptability. If you look around, you can find some small brick-and-mortar stores in advantageous positions that haven’t significantly changed in decades — no such luck for their online rivals. When all you have is a digital presence, … [Read more...] about How Ecommerce Brands Can Benefit From A Growing IoT Market
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Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
I am using this opportunity to remind you about Facebook's mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to … [Read more...] about Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
Tips For Successful PPC Analytics Projects
Goals A clear goal will help guide a project in so many ways. It will also give you a clear definition of what success is, and should be your north star as you start planning and executing a project. In addition to planning for a big project, when you find yourself getting lost in the weeds, go back to your goal. A good question to ask yourself is: how is this helping us … [Read more...] about Tips For Successful PPC Analytics Projects
Indeed Advertising: How to Get Started
Indeed: Likely a place you think about looking for jobs if you’re in the market. But have you considered advertising on the platform? If you’re looking to start advertising on Indeed for the first time or the first time in a while, here is a bit of an overview to give you a path forward. I started advertising on the platform for the first time a few months ago and was … [Read more...] about Indeed Advertising: How to Get Started
12 Holiday PPC Optimization Tips
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It was not too long ago that Google expanded their keyword close variant matching. Microsoft Ads has also expanded its … [Read more...] about 12 Holiday PPC Optimization Tips
Finding a Mentor Who Can Alter Your Career Trajectory
“Structure dictates behavior.” “You can’t change the direction of a river by yelling at it.” “This being so, so what?”“Make other people the editor (versus co-writer) of your plans.” These are some of my most common sayings that I learned from my mentor. In my case this was a person who was paid to tell me to stop getting in my own way. He altered my career trajectory. Not … [Read more...] about Finding a Mentor Who Can Alter Your Career Trajectory
10 Visual Google Ads PPC Reports You Should Use
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our Google Ads … [Read more...] about 10 Visual Google Ads PPC Reports You Should Use
The Definitive Search Campaign QA Checklist
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing you’ve covered all your bases. If you can’t already tell, we here at Hanapin love a good checklist. We also love a well-built search campaign. So here to give you the … [Read more...] about The Definitive Search Campaign QA Checklist
9 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad. Here's a brief look at some of the positions available: Go Local InteractiveOverland Park, KSRole: SEO Specialist As a Search Engine … [Read more...] about 9 New Jobs Posted on the PPC Hero Job Board
Freelance Advertisers Need Parental Coverage Too
"Love your family. Spend time, be kind and serve one another. Make no room for regrets. Tomorrow is not promised and today is short." -unknown AKvertise, Inc. is an advertising agency that has recently launched a non-traditional service offering parental coverage for freelance advertisers and small agencies that need temporary coverage while spending time with their … [Read more...] about Freelance Advertisers Need Parental Coverage Too
How to Pivot Paid Search Data in Excel
Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look at how our campaigns are performing across different marketing platforms for brand, non-brand, and specific client goals. Let’s dive into how you can feel confident with your data and start pivoting your way into data analysis. The … [Read more...] about How to Pivot Paid Search Data in Excel
Facebook Targeting: Lookalikes vs. Your Intuition
Ever since Facebook first launched its advertising platform, being able to target users based on demographics, interests, etc. was one of its key strengths over Google. Over time through politics, privacy issues, and countless other items, Facebook has pulled many of those interesting targeting categories away. With the prioritization of campaign-level budgets, we're able … [Read more...] about Facebook Targeting: Lookalikes vs. Your Intuition
