Search Results for: account+structure

Leveraging Analytics For Remarketing: Picking The Ripest Fruit

Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It's a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency becomes repetitive, its prevalence is well … [Read more...] about Leveraging Analytics For Remarketing: Picking The Ripest Fruit

4 Common Questions Prospects Ask Me During The Sales Process

We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic continues to … [Read more...] about 4 Common Questions Prospects Ask Me During The Sales Process

On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads

More about this Webinar Have you ever heard someone say that they love filling out a form? Didn’t think so! However, lead forms are an essential in marketing. Facebook Lead Gen ads have made it much easier for users to get more information about your business or products on their mobile phone, without ever having to leave Facebook. With 1.65 billion monthly active users and 90% … [Read more...] about On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads

The Art Of Paid Search Promotional Copy

Most businesses have a love/hate relationship with promotions. Often a promotion implies that you as the seller are offering some good or service at a more convenient rate for the buyer, even if it causes you a dip in profit. Whether it’s a discount on the cost of your product, perhaps a free trial, or simply a package deal on your usual offer, promos mean 2 things: … [Read more...] about The Art Of Paid Search Promotional Copy

Prepare Powerful PPC Client Presentations That Make An Impact

As PPC marketers, we spend a great deal of time in our accounts working toward goals and focusing on account growth and expansion. Since that’s the core of our role, it’s exactly what we should be doing with our time. However, clients frequently ask us to showcase our work in presentations. We sometimes get hung up figuring out what needs to be presented and how it should be … [Read more...] about Prepare Powerful PPC Client Presentations That Make An Impact

Reimagining The Client/Agency Relationship Model

I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I alluded to the beginnings of this shift (at least, the beginning of seeing it directly illustrated in our own sales funnel) back in January in my post about the increase we were experiencing in … [Read more...] about Reimagining The Client/Agency Relationship Model

How I Cut Costs By 20% Using Monthly Bid Schedules

I recently found myself in a situation that most PPC-ers will experience at some point. I needed to decrease spend in order to hit a cost-per-lead goal and I did not know where to start. Of course, I asked myself one important question, “Where do I decrease spend in the account in a way that least impacts conversions?” In an account that’s relatively new or in an account … [Read more...] about How I Cut Costs By 20% Using Monthly Bid Schedules

Behold The Hidden Feature Of Custom Labels

Some weeks ago, Kirk Williams wrote an article about custom labels and how to not use them, or better said, discussing the incremental value of using custom labels for structuring your campaigns. He compared to structuring via your originating product type and brand structure. I totally agree on his points, especially if you are running in complex account structures that … [Read more...] about Behold The Hidden Feature Of Custom Labels

Treat Bing Like A Special And Unique Snowflake

When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake

Webinar confirmation

You're All Set! You're now registered for Hanapin and Unbounce's webinar, Better Results, Less Money: The Power of Location Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Creating … [Read more...] about Webinar confirmation

Get Your PPC Reporting Right

Reporting can be a tedious part of a client relationship. Either you spend too much time building custom reports or your client spends too much time reading between the lines. However, through considerate planning and automation, you can regain control of your calendar and reinvest that time in creating the perfect dog memes. There are a few stages to creating a … [Read more...] about Get Your PPC Reporting Right