With keywords and ad placements growing ever more competitive, it’s important that you’re making full use of every paid search option that’s available and relevant to your business, as well as ensuring that your basic account structure and targeting is fail-proof. So now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are … [Read more...] about 5 Tricks To Make Your Pay Per Click Profitable This Year
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10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
PPC Heroes know that spring means Hero Conf 2015 is just around the corner. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It’s all happening April 27-29 in downtown Portland, OR. Still need a little extra help in getting … [Read more...] about 10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. For example: Location_Program campaign level structuring. Before watching the video download, check out campaign level statistics with a filter on impressions as seen below: Once you have this data … [Read more...] about Step-By-Step Excel Reporting – A Video Tutorial
[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you'll also become better at analyzing account performance and therefore making faster and better predictions for your accounts. However, the up-front efforts of setting up appropriate spreadsheets can be time-consuming, though well … [Read more...] about [Toolkit] Become a Master of Excel!
Utilize These 4 Ad Extensions Above All Else
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to more successful actions, … [Read more...] about Utilize These 4 Ad Extensions Above All Else
How I Increased Leads For My Client In A Niche Industry
All too frequently in business-to-business accounts garnering leads is challenging. The marketplace is small and competitive and the business transactions are large and handled based on relationships, however, there is still a strong case for pay-per-click in these industries. Pay-per-click fits in to the marketing mix for several reasons. 1. Some companies do not have an … [Read more...] about How I Increased Leads For My Client In A Niche Industry
How To Communicate Effectively With Clients Using A PPC Timeline
Managing pay-per-click accounts for large clients is multifaceted. A successful account manager communicates with the client, coordinates work tasks for the internal team, and prioritizes which tasks are going to make the greatest impact on account performance. PPC tasks frequently overlap, are contingent on supplementary tasks, or are so capacious in scope that more than … [Read more...] about How To Communicate Effectively With Clients Using A PPC Timeline
Webinar: 11 Excel Tricks To Improve Your PPC Life
More about this Webinar PPC and excel are like peanut butter and jelly or macaroni and cheese, you really can't have one without the other (or at least its not as good a combination!). By becoming super savvy with excel, you'll save a lot of precious time doing your PPC tasks and overall, become better at analyzing account performance. We cover a variety of tricks that can … [Read more...] about Webinar: 11 Excel Tricks To Improve Your PPC Life
NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Interested in attending a Hero Conf Agency Growth Workshop? Check out what Hanapin Marketing’s CEO, Pat East and President, Jeff Allen have to say about what you’ll gain from attending the workshop and what they are most looking forward to about Hero Conf. What types of businesses should attend the Agency Growth Workshop? Pat: This is for agencies that want to grow by … [Read more...] about NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses. For businesses that depend on in-store purchases, like restaurants and furniture stores, geotargeting is part of the campaign from the onset. However, occasionally setting up local PPC campaigns can be a valid and beneficial tactic for a standard PPC account as well. This post will cover just a couple of reasons why … [Read more...] about Should You Localize Your PPC Campaigns?
Take A Walk Down The Conversion Path With Google Analytics
Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end. This post will go through different uses for the Top … [Read more...] about Take A Walk Down The Conversion Path With Google Analytics
What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
They All Are Attending Hero Conf! Hero Conf is the only conference that is 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and American Cancer Society. From live, interactive sessions to advanced sessions on AdWords scripts to management … [Read more...] about What Do Brands Like Adobe, American Cancer Society, and Bing Have In Common?
