PPC Hero series week continues as we review how various reports can help you achieve your account goals. Earlier in the week, Carrie and Jacob provided details on how to use location extension and destination URL reports. Today, Kayla is going to use a less traditional “report” and take more of a client relations approach. Just as a 100% conversion rate would be somewhat … [Read more...] about How to Use Client Service Reports to Improve Retention
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Use The Destination URL Report To Find Your Best Landing Pages
PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab, delivers metrics tied to each unique … [Read more...] about Use The Destination URL Report To Find Your Best Landing Pages
Top 5 PPC Fails
In 2014, companies plan to spend $55.7 billion on search ads or 46% of total internet advertising dollars according to a recent tech crunch article. Given the massive amounts of money spent on search, I repeatedly encounter the same costly mistakes when I audit paid search campaigns. I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid … [Read more...] about Top 5 PPC Fails
Rev Up Your PPC Strategy!
Agency readers, have you ever had a client say ‘I need more strategy’? And, in-house readers have you ever asked this question of your agency? I think we have all had to stop in our tracks and take a look at what is actually driving the actions we are taking. For me, it happened very early in my career. However, since that point, there have been a number of accounts that I … [Read more...] about Rev Up Your PPC Strategy!
Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical. I spent 7 years working with insurance and banking PPC accounts and … [Read more...] about Pay-Per-Click Inside the Financial Services Vertical
Running Effective PPC Campaigns In The Legal Industry
It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can be a challenging endeavor, but is always a … [Read more...] about Running Effective PPC Campaigns In The Legal Industry
Is It Time for a PPC Management Quality Score?
An email lurched into my inbox. Have you ever noticed that some emails slip in, some slide in, some explode in, some bounce in... and some... lurch in. If you have an image in your mind of a walker stumbling towards Darryl, then you are approaching my metaphor. The email went something like this: "A guy from Google called our client about their AdWords account and he … [Read more...] about Is It Time for a PPC Management Quality Score?
7 Questions To Ask A Prospective Pay Per Click Agency
When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses. 1) Can You Explain Your Keyword Research Process? Ideal Response: Extensive keyword … [Read more...] about 7 Questions To Ask A Prospective Pay Per Click Agency
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates. How Does It Work? If Google notices a difference between your product data in the Merchant Center and your website's data your products will automatically be updated rather than disapproved if you enable automatic item updates. This new … [Read more...] about Automatic Item Updates Available for Google Shopping
Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google. [Search Engine … [Read more...] about Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool that offers a cross channel view of your paid search campaigns. The platform will save you time and money, as it promotes integrated channel management. Most importantly, once you start using the tool you too will love the speed in which you can manage multiple paid search publisher accounts all in one place. Here … [Read more...] about 10 Reasons You Will Save Time and Money with DoubleClick Search
