On average, only 2% of users convert on their first site visit, making it crucial in today’s competitive landscape that you have a solid remarketing strategy in place. Thanks to Google, remarketing is now really easy to set up and implement. At a basic level, you can add the remarketing code to your website and easily show ads to anyone who has visited your website. If you want … [Read more...] about How to Form a Remarketing Strategy
Search Results for: account+structure
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
How to Keep Your Broad Match Keywords in Check
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. Carrie has brought up the horrors of zombie keywords, while Jake has tackled the secrets of the Search Partner network. Today? We'll discuss how to get a handle on your broad match keywords. Broad match … [Read more...] about How to Keep Your Broad Match Keywords in Check
Save Time & Increase Performance Through Bid & Budget Automation
Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can improve account performance. What I Talked About I presented a case study about how Acquisio’s automated bid and budget management … [Read more...] about Save Time & Increase Performance Through Bid & Budget Automation
The 4 Big CRO Lessons I Learned at OptiCon
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little light on improving CRO services. Despite the varied industries and methodologies, at the heart of each presentation were a few key … [Read more...] about The 4 Big CRO Lessons I Learned at OptiCon
Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn't stop with acquiring traffic; we have to make sure that traffic ends up doing something of value - otherwise we've wasted our money. That part, however, isn't always easy. Our best intentions can sink for a number of reasons: No time or money for web designers / developers A boss or client who doesn't want to … [Read more...] about Optimize PPC Conversion Rates Without Touching a Landing Page
Excel Tips for Working With Modified Broad Keywords
We’ve mentioned it before, but Excel can be a lifesaver when working in PPC. If you know the right tips and tricks, Excel can not only save time, but help you be more accurate. I always create an Excel file to document any changes, or new campaign structure, that I want to implement in the AdWords Editor. Creating an Excel file with my changes helps me back-up updates I am … [Read more...] about Excel Tips for Working With Modified Broad Keywords
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
Clean Out Your PPC Clutter: New Toolkit!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Maybe your AdWords account needs some sprucing up or maybe you have some campaigns that just aren't working. Whatever the reason, now is as good as time as any to clear out the cobwebs and start clearing out the clutter. The hardest part is figuring out what to do … [Read more...] about Clean Out Your PPC Clutter: New Toolkit!
How To Find eCommerce Success With Dynamic Search Ads
I’ve written about Dynamic Search Ads in the past. I told you about how you can set them up and gave some basic best practices for how to optimize them. When I wrote this article, I was only using them in one of my accounts that was basically a lead generation account. I was just using the “all pages” target while constantly adding negative keywords. This worked great, and I am … [Read more...] about How To Find eCommerce Success With Dynamic Search Ads
30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You may have some campaigns that just aren’t working or have been thinking you should probably adjust some of your settings and start refining some … [Read more...] about 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Do Long-Tail Keywords Matter in PPC?
One of the trickiest decisions in building out new campaigns in your account is how in depth you need to get with your keyword build out. On the one hand, building out every conceivable search term into its own exact match ad group seems like the best way to ensure maximum coverage. On the other hand, focusing your time and effort into making sure your head terms are well … [Read more...] about Do Long-Tail Keywords Matter in PPC?
