Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we do everyday. Account structure in Facebook Ads is always a little different, but not for too much longer. Anyone, who has created ads on Facebook, knows that … [Read more...] about Facebook & Ad Sets: The Beginning
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Negative Keywords: Stop (Only) Excluding, Start Directing!
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Kirk Williams (@PPCKirk), owner of ZATO. Negative keywords are often seen only as bouncers. They stand at the … [Read more...] about Negative Keywords: Stop (Only) Excluding, Start Directing!
How To Pitch YouTube Video Ads As A New PPC Initiative
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How To Pitch YouTube Video Ads As A New PPC Initiative
10 Reasons Hero Conf 2014 is Totally Worth It!
It's not often that the PPC Conference of the Year comes along - only once per year in fact. And time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It's all happening April 28-30 in downtown Austin, TX. But if you need a little extra help in … [Read more...] about 10 Reasons Hero Conf 2014 is Totally Worth It!
How to Pitch Bing Like a Champion
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How to Pitch Bing Like a Champion
Hero Conf 2014 Workshops are Nearly Sold Out!
Only 10 seats remain for our valuable 1-on-1 workshops at Hero Conf! These workshops are the perfect opportunity to work side-by-side with our digital advertising experts to explore the specifics of your account, giving a fresh perspective that may be all it takes to reinvigorate a campaign or push past a difficult benchmark. Join Hanapin Marketing and industry pros to discover … [Read more...] about Hero Conf 2014 Workshops are Nearly Sold Out!
A Double-Take: Why You Need Call Tracking Now.
We talk about tracking a lot in the land of PPC Hero. Tagging URLS. Google Analytics. Keyword-level tracking. We know that the more data we can pull in means a better view of opportunities. Call tracking absolutely, positively falls into this category as well. Call tracking can help you understand the enormous value of mobile PPC or perhaps an opportunity to better allocate … [Read more...] about A Double-Take: Why You Need Call Tracking Now.
Ad Copy: The Forgotten Ingredient of PPC Success
I find it amazing as pay per click professionals we spend so much time talking about account structure, keywords, and bidding, yet ad copy is treated as an afterthought. After all doesn’t Google Adwords and Bing Ads contain the word ‘Ad’ in their product title? In the end, the only thing a potential prospect or buyer sees is the ad. If your ads are lacking a compelling message, … [Read more...] about Ad Copy: The Forgotten Ingredient of PPC Success
Grow Leads 17% By Segmenting Search Partners During Bid Changes
Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how I perform bid changes to the point that I could replicate that process with automated rules in AdWords or through a bid management system like Acquisio. However, there is something … [Read more...] about Grow Leads 17% By Segmenting Search Partners During Bid Changes
Why Are Your Quality Scores Dropping with Improved CTR?
“We’ve worked really hard on improving CTR, but Quality Scores are actually going down. How is that possible?” Back in October I wrote a post about how you can improve your account’s CTR and recently I’ve started to feel a little guilty about all that advice. I spent the entire article talking about how to increase click-through rates knowing full well that many advertisers … [Read more...] about Why Are Your Quality Scores Dropping with Improved CTR?
How Restructuring Improved Quality Score & Reduced CPA by 23%
Today's post comes from Chris Swan. Chris is a fully qualified PPC manager for Jellyfish with five years experience specializing in PPC. He began working globally for brand awareness clients, picking up on the importance of site engagement metrics as performance indicators - rather than sales. And as his role evolved he later worked with direct response clients with the all … [Read more...] about How Restructuring Improved Quality Score & Reduced CPA by 23%
Labels In The AdWords Editor! Is It But A Dream?
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? If only life could be as simple as those days of the Jetsons where you press a single button and everything is ready just the way you … [Read more...] about Labels In The AdWords Editor! Is It But A Dream?
