Google mobile search, pocket PC PPC, PPC mobilism...no matter what you call it, pay per click for mobile devices is a hot topic right now. In this episode of Ticker Tuesday, we go through how to check to see that you're set up for mobile PPC in a way that gives you the most benefit from your PPC campaigns. So whether you're wondering if your mobile website is set up … [Read more...] about Ticker Tuesday: Are You Sure You’re Optimized For PPC Mobile?
Search Results for: account+structure
PPC Pitfalls For Beginners, Part I
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get out of it and the better you will become. … [Read more...] about PPC Pitfalls For Beginners, Part I
Our Greatest Hits for May 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Dave makes his PPC Hero debut and scores big with his analysis of Quality Score Across … [Read more...] about Our Greatest Hits for May 2011
Impressions Strongarm Relevance in adCenter Quality Score
A couple of days ago, Jessica’s latest episode of Ticker Tuesday focused on an issue that’s of pretty substantial interest to search marketers of late: adCenter quality score. Since Yahoo and MSN became one, many paid search advertisers have noticed substantial differences in their performance that are difficult to account for. Given the amount of time we’ve had to adjust our … [Read more...] about Impressions Strongarm Relevance in adCenter Quality Score
Case Study: The Effects of Modified Broad Match Keywords
In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way to better target qualified traffic. I slowly began integrating modified broad match keywords into my accounts, but hadn't taken the time to fully evaluate … [Read more...] about Case Study: The Effects of Modified Broad Match Keywords
News Update: Google for Agencies—Resources Streamlined!
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life—all in a single location,” according the Google blog post . From this site, agency reps can see examples … [Read more...] about News Update: Google for Agencies—Resources Streamlined!
Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
This is the third in our series of collaborative PPC Hero/SEO Boy series which aims to coves the most important aspects of the IQ Test and prepare you to earn a high score. Steve started us off with Cookies in Google Analytics and Erin continued with Google Analytics Ecommerce Tracking. Why should we care about event tracking? Because. Event tracking can give you lots of … [Read more...] about Our Guide To Google Analytics IQ Testing: Event Tracking & Virtual Pageviews
PPC Hero Knows 4 Ways To Increase Your Display Traffic
Remember when we asked you to show us your PPC villains? PPC Hero heard your cries and came rushing to the rescue! This month’s culprit: declining Google display traffic, submitted by erikalynneparke. A worthy opponent indeed! Question: I have seen a 30% decline in traffic from February to March in my placement campaign. What can I do to address this issue? Check out PPC … [Read more...] about PPC Hero Knows 4 Ways To Increase Your Display Traffic
PPC Hero Video Blog #3: The Contextual Targeting Tool
If you've chosen contextual targeting as your approach to the Google Display Network, Google's Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most importantly, this tool gives you insight into how Google identifies themes for ad groups in display network campaigns. … [Read more...] about PPC Hero Video Blog #3: The Contextual Targeting Tool
Case Study: Bid Changes
As a PPC account manager, I have the pleasure of new and exciting challenges with each new client I take on. Recently, I took on a client that was the pace setter for their PPC industry. What I mean by pace setter, is that their average ad position was 1.1 for their primary search terms. While I’ve certainly taken some keywords to top position as a strategy, I had never run … [Read more...] about Case Study: Bid Changes
Case Study: Refining Mobile Campaigns
Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and Google’s mobile searches increased fivefold in the last two years. If you haven’t considered launching a mobile campaign for your … [Read more...] about Case Study: Refining Mobile Campaigns
Creating Image Ads with The Adwords Display Ad Builder
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start. Google Adwords Display Network So what is the display network (previously known as the content network, and honestly, I’m still trying to get used to the name change)? It is the … [Read more...] about Creating Image Ads with The Adwords Display Ad Builder
