The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. For the second month in a row, Jen has taken first place! This time, her post discusses how to utilize Google's product … [Read more...] about Our Greatest Hits For December 2010
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PPC Hero Video Blog #1: Optimizing your Landing Page
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to keep an eye out for a new PPC Hero video blog in the middle of each month. A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC … [Read more...] about PPC Hero Video Blog #1: Optimizing your Landing Page
6 Optimization Tips to Get Ready for the New Year
The turkey, stuffing and potatoes came and went and as the last of green bean casserole is finished, it is time to admit we are in full holiday mode. Halloween barely left us and the stores already had trees, lights and wrapping paper overflowing into the aisles, but there is something about the constant holly jolly music in all of the stores that really spells out ‘tis the … [Read more...] about 6 Optimization Tips to Get Ready for the New Year
The PPC Audit: Rewards for a Critical Eye
You might be a small business owner, new to search engine marketing, and questioning the effectiveness of your initial PPC account structure. On the other hand, you could be an experienced PPC professional needing a new perspective on an established account. Without a doubt, the needs of these two PPC extremes may be entirely opposite. The PPC beginner could simply need … [Read more...] about The PPC Audit: Rewards for a Critical Eye
Our Greatest Hits For September 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Quality score is a fundamental part of every PPC campaign, and can have a tremendous effect on your accounts performance and … [Read more...] about Our Greatest Hits For September 2010
How Can I Make it Better? Part 5: Improving Ad Text
Today is the final installment of our “how can I make it Better?” series. If you haven’t been keeping up, our topics thus far have been on improving account structure, quality score, landing pages, click-through rate, and now today I’m finishing up with ad writing. I’m going to hog some glory here by claiming my section the most important but don’t tell Jen, Amy, Erin, or … [Read more...] about How Can I Make it Better? Part 5: Improving Ad Text
How Can I Make it Better? Part 4: Improving Click-Through Rate
In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6 steps to raise quality score, while Erin recently posted tips on improving poor landing pages. Today, I am going to continue the series with tips on how to improve the … [Read more...] about How Can I Make it Better? Part 4: Improving Click-Through Rate
Identifying & Improving Poor Landing Pages
The last few weeks we have been tackling basic PPC principles, looking at “how can I make it better?” with some general best practices and tips. We have looked at account structure tips and steps to improve your quality score as these are two fundamentals to any PPC campaign. I have also previously covered landing page best practices to make sure that the traffic you are … [Read more...] about Identifying & Improving Poor Landing Pages
6 Steps To Raise Your Quality Score
Quality score is a vital component of your pay-per-click account because it influences ad position and keywords’ minimum bid. What is the quality score's purpose? Google assigns a quality score to ensure that it only shows relevant ads to users. Think of it this way, Google makes money off of the ads that it shows to the users. Google is by far the most popular search engine … [Read more...] about 6 Steps To Raise Your Quality Score
Too Much of A Good Thing: Dealing With Duplicate Keywords
Let’s face it: PPC management is an ever-changing business. Managers and agencies come and go, accounts expand and shrink, and before you know it seven different people have had a hand in the evolution of an account. How many of the accounts that you currently manage did you begin? How many of your little PPC babies, whose campaigns and ad groups and keywords you lovingly … [Read more...] about Too Much of A Good Thing: Dealing With Duplicate Keywords
How to Become an Affiliate Advertiser
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content? If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser. Affiliate advertisers host ads for other companies’ products or services on their site. They are paid each … [Read more...] about How to Become an Affiliate Advertiser
Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
The Issue: The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on, like average position and click-through rate. A Solution: I’ve always been a big fan of using excel to help make tasks as “automatic” as possible, so I … [Read more...] about Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
