A lot of times when we get new clients, they already have an existing PPC account they're managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these clients is a complete re-organization of the account to immediately begin improving the structure for Quality Score and Quality Index purposes. However I have learned … [Read more...] about 2 Ways You Could Be Killing Your Quality Score Without Knowing It
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Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to "inactive for search" and "minimum bids" with this update. According to Google, the end goal of this change is to provide advertisers with a more accurate AdWords Quality Score. What Is Changing? Since it's inception, Quality Score has operated on a … [Read more...] about Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
Two Match Type Strategies That Can Enhance Your PPC Performance
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy that they employ frequently with great results. This is … [Read more...] about Two Match Type Strategies That Can Enhance Your PPC Performance
Google Now Including “Real Numbers” in the Keyword Tool Results
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per keyword in addition to the green bars for estimated volume. The approximate search volume will show number of search queries for the previous month and … [Read more...] about Google Now Including “Real Numbers” in the Keyword Tool Results
PPC News Roundup for June 18, 2008
What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I'd take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I've written instructional posts on how to set up the proper URL tagging for Yahoo! and MSN adCenter. Several readers commented with … [Read more...] about How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google's Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed … [Read more...] about If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that's the most obvious statement ever. Regardless, I'm going to keep banging away at this great analogy! What do you need to build anything from a dog house to a great … [Read more...] about Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Build a Strong PPC Foundation with Better Keyword Research
The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don't have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign. Next … [Read more...] about Build a Strong PPC Foundation with Better Keyword Research
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people's brains may not make that leap, but that's the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a … [Read more...] about Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
