Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com. Before you can enhance your listings, you have to know your core audience. As the name … [Read more...] about Get More Business on Business.com: How to optimize your business.com campaign
Search Results for: account+structure
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can't emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, … [Read more...] about PPC News Roundup for March 19, 2008
PPC News Roundup for January 30, 2008
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and out, and also knows how to listen to users. Andy Komack from KoMarketing Associates has a great post discussing 5 … [Read more...] about PPC News Roundup for January 30, 2008
How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
This week we've been walking many miles in our customer's searching shoes. We have learned how to write ads that answer your customer's questions; how to anticipate when your customers will be searching for your services; how to discover new keywords using reports and analytics; and how to use general terms to generate brand awareness. We have one more mile to walk! Today I am … [Read more...] about How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
Upload Google Campaigns in Yahoo! in Three Easy Steps
Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can't determine which is the parent ad group? I've encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. … [Read more...] about Upload Google Campaigns in Yahoo! in Three Easy Steps
How to Use Dynamic Keyword Insertion to Hook Customers
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I'd like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user's actual … [Read more...] about How to Use Dynamic Keyword Insertion to Hook Customers
Quick Fixes to Some of PPC’s Most Common Problems: Part One
When you're first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can … [Read more...] about Quick Fixes to Some of PPC’s Most Common Problems: Part One
Just In Case You Missed It…
Below I have gathered PPC Hero's four most visited and hopefully most valuable blog posts from October. Whether you're a brand new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of Pay-Per-Click. Enjoy! Google’s Quality Score has done many things for the world of PPC, but in this post we explain how it has … [Read more...] about Just In Case You Missed It…
Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn't sure in which direction to head. I had keyword block, much like writer's … [Read more...] about Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
We write a lot about Google AdWords' Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we'll continue to help turn your campaigns into well-oiled machines. As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their … [Read more...] about Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
All week we have focused on how to improve your Quality Score, how to recognize "myths" and important factoids that lead to a solid understanding of Quality Score. Today's post is the fifth and final post in our 5-day series, and it is the culmination of a week's worth of knowledge! In days gone by, PPC bidding wars were commonplace when trying to achieve top positions in … [Read more...] about In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
3 Components of the Quality Score Everyone Should Know
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based on all components working harmoniously together. Look at it as if you … [Read more...] about 3 Components of the Quality Score Everyone Should Know
