With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process will run smoothly. There are four key components to form a strategy: Gather all information Collect data Put all the … [Read more...] about How to Build a Solid CRO Strategy
Search Results for: account structure
Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Working with an advertiser has its perks. Sometimes everything is fine as you are managing the entire business in your country and you have an eye on almost everything related to Paid Search. Sometimes (most of the time to be honest) you don’t control as much as you want and even worse, you don’t have any visibility on what is going outside of your scope. In the worst case … [Read more...] about Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
“We’ve been cleared for double the budget per month for PPC next year…” That’s music to an Account Manager’s ears, right? Well, it would be – except it’s generally followed by: “…and we’ve set goals for twice the revenue to match.” Oh boy. That could be possible, but it’s also more than likely highly improbable. Most PPC accounts have the bulk of their spend in Google or … [Read more...] about Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
[New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
Hanapin’s Senior Account Analyst, Jacob Fairclough, discusses 4 PPC tips that will help boost your online retail sales, including using ad customizers, looking at time of day metrics, and utilizing product feed categories for improved Shopping campaign structures. This live 20 minute webinar will be Thursday, September10th at Noon EST. You’ll get expert-level PPC tips … [Read more...] about [New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
Flash Series: 4 PPC Tips To Boost Your Online Retail Sales
More about this 20-Minute Webinar Hanapin's Senior Account Analyst, Jacob Fairclough, discusses 4 PPC tips that will help boost your online retail sales, including using ad customizers, looking at time of day metrics, and utilizing product feed categories for improved Shopping campaign structures. Can't make the webinar? Register anyways and we'll send you the slides and … [Read more...] about Flash Series: 4 PPC Tips To Boost Your Online Retail Sales
Tips For Passing Google’s Mobile Certification Exam
Even though it’s been “The Year of Mobile” for about five years now, there is finally an AdWords certification exam that tests our knowledge and allows us to tout ourselves as mobile advertising experts to anyone who will listen. As a recent addition to Google’s menu of available exams, you might be thinking about adding another feather in your cap and taking the exam. Well, … [Read more...] about Tips For Passing Google’s Mobile Certification Exam
5 Vital Skills Every Leader Needs
Growing up it always fascinated me how, in history books, people with devilish agendas were able to get masses of good people to support their cause. Why don’t people follow the person with the best idea? Or doing the best thing? Or the one most likely to succeed? I found example after example – not only in history but also in politics, sport and business – where people … [Read more...] about 5 Vital Skills Every Leader Needs
Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
Building A Team By Sharing The Good
I haven’t slept much in a few days. No reason, really. It’s not because of stress, although things aren’t perfect, and it’s not because I’m on a bender, although family will be in town the next two weeks and I make no promises then. I just haven’t slept. Which has led to a lot of time to read and think. The biggest realization is how often I focus on the bad and how rarely I … [Read more...] about Building A Team By Sharing The Good
Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue. In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the second biggest shopping … [Read more...] about Are You Ready To Go Back To School?
The 4 Common Keyword Mistakes
There are hundreds of tasks you can complete in a PPC account. There are just as many mistakes you can make, if not more. Today we’ll focus on four mistakes regarding keywords. This is in no way a comprehensive list but gives the four most common areas that must be examined to keep an account running well. Targeting Too Broadly Broad match keywords are vital in finding good … [Read more...] about The 4 Common Keyword Mistakes
