In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords. Negative keywords are the keywords you add into your … [Read more...] about [Hero Academy Video] How and When to Use Negative Keywords
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How Ecommerce Brands Can Benefit From A Growing IoT Market
There are many qualities essential for being consistently successful as an ecommerce seller, but one that holds an increasingly-key position is adaptability. If you look around, you can find some small brick-and-mortar stores in advantageous positions that haven’t significantly changed in decades — no such luck for their online rivals. When all you have is a digital presence, … [Read more...] about How Ecommerce Brands Can Benefit From A Growing IoT Market
New Release! Paid Advertising Trends for Ecommerce Marketers
We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
Hero Conf 2020 Schedule Release! The Schedule is Live!
The Hero Conf schedule is LIVE, and our 2020 schedule is ALL NEW. You’ll experience 40, never-before-heard sessions, no recycled presentations, so you’ll be sure to learn new strategies from our experts. With 44 speakers, 40 breakout sessions, 4 keynotes, and 700+ like-minded PPC attendees, it’s the platform for innovative ideas, creative discussions, and connections that … [Read more...] about Hero Conf 2020 Schedule Release! The Schedule is Live!
[Hero Academy Video] Quora Lead Form Ads
Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their new Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a … [Read more...] about [Hero Academy Video] Quora Lead Form Ads
December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA will go into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there are likely minimal alterations to make. … [Read more...] about December Updates to Paid Advertising Platforms
40+ Ad Examples in the Ad Gallery
The Ad Gallery is one of the most comprehensive galleries of paid media ads to date. With over 40 digital ad types including visuals and specs, this will surely be the digital advertising reference you visit time-and-time again in 2020. You can use the Ad Gallery to filter by ad type and platform too. Say you're... looking to do ads only on Google and Youtube; just … [Read more...] about 40+ Ad Examples in the Ad Gallery
[Hero Academy Video] Product Audiences on Search and MSAN
Product audiences are dynamic remarketing lists that pair customers with specific products based on the products they have looked at, considered, or already purchased on your website. You can use product audiences in both search campaigns and audience campaigns. In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about … [Read more...] about [Hero Academy Video] Product Audiences on Search and MSAN
[Hero Academy Video] YouTube Lead Form Ads
One of Google’s most recent YouTube expansions is YouTube for Action. YouTube for Action allows you to reach your audiences using intent signals on YouTube. And now, you can drive conversions with new ad formats optimized for action, like Lead Form Ads. YouTube Lead Form Ads drive leads via in-line form submissions, meaning the user no longer has to navigate off of YouTube in … [Read more...] about [Hero Academy Video] YouTube Lead Form Ads
[Hero Academy Video] Setting Up Your First LinkedIn Campaign
LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter. If you are ready to start advertising on this platform, then this is the video for you. In … [Read more...] about [Hero Academy Video] Setting Up Your First LinkedIn Campaign
6 Facebook Ad Strategies All Ecommerce Brands Need
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a well-placed brick-and-mortar store), you’ll be sorely disappointed: while there is a virtual equivalent of footfall to be earned in the form of organic traffic, search rankings aren’t static, and an inconvenient Google update can sink … [Read more...] about 6 Facebook Ad Strategies All Ecommerce Brands Need
Introducing the Ad Gallery
Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like? Us too! And now you can with our new Hanapin Marketing Ad Gallery. As digital marketers, we’re living in an ever-changing ad landscape. Platforms release and change ad types on a regular basis these days. There are so many, in fact, … [Read more...] about Introducing the Ad Gallery
