It's here! Registration for Hero Conf Austin is now open! We're headed back to the Live Music Capital of the World, April 16-18, 2018 at the Hilton Austin. And we're excited to roll out a whole slew of changes, to our topics, to our session types, to our networking experiences, and to the schedule layout itself! But our biggest change means the biggest value to you. We've … [Read more...] about Right Now: 50 Hero Conf Austin Tickets at Up To 50% Off!
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The Evolution of Voice Search (and what it means for PPC)
Speculating about the future has always been one of my favorite things to do, especially in recent months. Why? Because digital advertising is on the cusp of large-scale, sweeping changes. Artificial intelligence, conversational commerce and voice search will alter how we behave both as consumers and as advertisers. And I couldn’t be more excited. I recently had the pleasure … [Read more...] about The Evolution of Voice Search (and what it means for PPC)
6 Digital Marketing Strategies You Need To Know
I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a digital marketing agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates. There are dozens of blog posts released every day about strategies, how-to’s, and … [Read more...] about 6 Digital Marketing Strategies You Need To Know
The Social Strategies You Need To Know For App Promotion
You Built An App...Now What? You've got this really cool app, but no one is downloading it. It's a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push customers in-store. When launched, … [Read more...] about The Social Strategies You Need To Know For App Promotion
Coming Soon – New Cross-Device Reports And Benchmarks
Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the … [Read more...] about Coming Soon – New Cross-Device Reports And Benchmarks
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
Do Standing Desks Really Improve Your Work Experience?
When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong. I got up to use the restroom, go to lunch and occasionally … [Read more...] about Do Standing Desks Really Improve Your Work Experience?
Use Customer Feedback To Optimize Your PPC Campaign
Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
The Launch Of The Bing Network And What It Means
Last Tuesday, Microsoft announced the launch of the Bing Network, marking the long coming end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a considerable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads, mentioned Yahoo just once in his post announcing the Bing Network and it substantively pertained to account … [Read more...] about The Launch Of The Bing Network And What It Means
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
