If you sell lots of different stuff, and your ad prominently features one item -- even if that item is merely a stand-in for a whole category -- guess what prospective customers want to see after they click your ad and arrive at your landing page? The pictured item. Really. But more often than not, the very cool, funky, and unusual item pictured is no where to be found. … [Read more...] about Keep Your (Ad’s) Promises!
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Neil Sorenson: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Neil Sorenson, who will be speaking about Enterprise PPC, Competitive Verticals, and International PPC at Hero Conf 2013. Neil Sorenson is the Head of Pay per Click at ZAGG.com. Previously he spent four years working for search marketing agencies like OrangeSoda and SEO.com. During that time Neil managed hundreds of accounts across dozens of … [Read more...] about Neil Sorenson: Hero Conf 2013 Speaker Interview
More Speakers and An Even Better Reason to Register for Hero Conf Now!
We've just finished our speaker outreach, and while we're still waiting on a few confirmations, we can officially announce that we've scheduled 47 speakers for Hero Conf 2013! You can view 32 of them here. Hero Conf will feature some really outstanding speakers and companies like Google, Bing, Dell, Keurig, Brookstone... oh, and Bryan Eisenberg, did we mention that the … [Read more...] about More Speakers and An Even Better Reason to Register for Hero Conf Now!
Stocking Stuffer Keyword Ideas
The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks. I hope you’re ready, because every single ecommerce site in the world certainly is. So what can you do with your keywords to help your account keep up with the holiday rush? Have you ever tried to bid on the term “gifts” alone? It’s dumb. Don’t do … [Read more...] about Stocking Stuffer Keyword Ideas
FREE iPod/Kindle With Your Hero Conf 2013 Registration
Are you planning on attending Hero Conf 2013? Why not take your new Kindle Fire or iPod Nano with you? For a limited time, we're offering a free gift with purchase of a full price conference pass. Purchase a Hero Conf Gift pass before November 30th and you’ll get all the other amenities associated with the early bird special, plus your choice of either a free iPod Nano or … [Read more...] about FREE iPod/Kindle With Your Hero Conf 2013 Registration
Name That Query! PPC Hero’s New Contest
The Internet can be a strange place. People make weird posts, people browse strange sites and, most important of us to us PPC Heroes of the word, people search for weird things. It's something that we've long delighted in here at PPC Hero. For months and months we've regaled you with the weird search queries that have popped up in our reports. As much fun as it has been, … [Read more...] about Name That Query! PPC Hero’s New Contest
Four Ways to Make the Most of Demographic Targeting
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to our smaller clients. Google’s tried releasing demographic targeting in the past (check out this news post from 2008 when it was a beta back then), but now … [Read more...] about Four Ways to Make the Most of Demographic Targeting
Using Excel to Get the Best Budgets for Your Campaigns
One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be. When it comes to life, most of us are left to our own devices, which explains why I spend such an inordinate amount of my time watching reruns of … [Read more...] about Using Excel to Get the Best Budgets for Your Campaigns
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Auction Insights from Google: So Much Keyword-Level Data
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account in the next couple of days (if it isn't in there already). Instead of using the ad preview tool or (heaven forbid) just running a quick test … [Read more...] about Auction Insights from Google: So Much Keyword-Level Data
PPC Hero Haiku Winner!
Because April was National Poetry Month, we wanted to celebrate the creative side of PPC-ers everywhere! We hosted a haiku contest, and here is our winner: New client, new goals An empty canvas to fill Words and ads, not paint - James Thompson (@JamesSThompson) Congrats, James! You will be receiving an Amazon gift card! Here are some other honorable mentions! Pouring over … [Read more...] about PPC Hero Haiku Winner!
SMM: And The Winner Is….
The 2012 Search Marketing Madness champion is... Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all of our readers for casting their votes each round in support of their favorite blogs. All 64 nominated blogs provide a great source of search engine … [Read more...] about SMM: And The Winner Is….
