Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed to people that are looking to … [Read more...] about 2021 Amazon Advertising Trends
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How To Combine The Best Amazon PPC & SEO Strategies
Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as its foundation. If you are dreaming to enhance sales and magnify your eCommerce, combining SEO and PPC is one … [Read more...] about How To Combine The Best Amazon PPC & SEO Strategies
Amazon PPC Management: How To Get The Best On Budget
Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model that is … [Read more...] about Amazon PPC Management: How To Get The Best On Budget
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising performance and I am here to report on my experience and recommendations so … [Read more...] about The Value Of Amazon Sponsored Brand Video Ads [Case Study]
An Intro to Amazon Sponsored Display Ad Campaigns
Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers as well, it is important to know the potential it holds for advertisers. This new Campaign type lets you create full funnel self serving ads on and off Amazon to target specific audiences. It is a quick and easily … [Read more...] about An Intro to Amazon Sponsored Display Ad Campaigns
Get Ready For Amazon Prime Day! [Amazon resources]
For those who haven't heard, Amazon Prime Day is October 13-14th this year. That means eCommerce marketers have about eleven more days to prepare. That said, I wanted to share some of our latest and greatest Amazon resources to help you ensure that you're ready for what's sure to be a hectic (and hopefully successful!) couple of days for your brand. How To Lower Your … [Read more...] about Get Ready For Amazon Prime Day! [Amazon resources]
Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
So far, 2020 has been anything but an easy year for retailers. Although stationary trade was hit particularly hard, eCommerce was not the Elysium either: Previous plans had to be changed completely, supply chains and inventories became unreliable and, last but not least, the general economic decline slowed down consumer spending. This also had an impact on advertising. As a … [Read more...] about Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
How To Lower Your Amazon Marketing ACoS
With an influx of customers using the platform and a shift in purchasing habits, the Amazon advertising platform has been shaken up. Shipping times have been delayed up to a month or more on non-essential products, customers are prioritizing different verticals than normal, and with all these changes you might have noticed your ACoS beginning to increase above goal. I want to … [Read more...] about How To Lower Your Amazon Marketing ACoS
Amazon & Google: Affects Of COVID-19 On Digital Marketing
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that this isn’t true. We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being. Amazon We are already seeing the … [Read more...] about Amazon & Google: Affects Of COVID-19 On Digital Marketing
The Complete Amazon Plan: 7 Steps to Success
Succeeding on Amazon isn’t just about optimizing product listings or running low ACoS PPC campaigns. You need a complete process for research, launch, optimization and expansion. These 7 steps outline the full process for getting a brand off the ground on Amazon. Market ResearchProduct ResearchProduct OptimizationBrand StoreDiscoveryRefinementExpansion Step 1 - Market … [Read more...] about The Complete Amazon Plan: 7 Steps to Success
The Grind! How to Rank Higher on Amazon
Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and even update product listings sometimes. But hey, it works! This is one of the most common optimization strategies on Amazon today and it is also one of the most efficient ones. It involves … [Read more...] about The Grind! How to Rank Higher on Amazon
Marketing On Amazon [Report] – My Top Takeaways
Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I've read the entire report and want to share my top takeaways with you. I've segmented my takeaways by roles: marketing technicians and marketing strategists. Before diving in, I'd like to mention that the first 100 marketers to get this report via … [Read more...] about Marketing On Amazon [Report] – My Top Takeaways
