After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
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Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
Advanced Google Ads Techniques To Master In 2024
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 - everything from making account management … [Read more...] about Advanced Google Ads Techniques To Master In 2024
Hero Conf is back – join us in San Diego this November
As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda - the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve admired since attending the first London Hero Conf many year ago. And we’re not hanging around. We’re hosting a two-day edition of Hero Conf on … [Read more...] about Hero Conf is back – join us in San Diego this November
How to Leverage Visual Search for e-Commerce Growth
Online shopping is booming as people become more comfortable buying online as opposed to in-store. It's easy, comfortable, and convenient, with the possibility of finding a wider range of products at better prices. As with everything in the digital space, online shopping is evolving, and visual search is the latest opportunity to increase sales, boost revenue, and grow your … [Read more...] about How to Leverage Visual Search for e-Commerce Growth
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Learning SQL – Retro is the New Trend in DB Development
Why do you need to consider learning SQL? If you want to work in data development, it is essential. Structured Query Language (SQL), developed originally in the ‘70s, is now used everywhere. Given so many companies prefer it, its skillset is in very high demand. It’s certainly true that there are now more alternatives, but you’d be wrong to assume SQL is on its way – it’s very … [Read more...] about Learning SQL – Retro is the New Trend in DB Development
The Ultimate How-to Guide on Google Ads A/B Testing
Image Source When it comes to online marketing, it’s difficult to know what will make for an engaging campaign. You’ll always find that some images, tones, and wordings appeal more to some people than others. We all have our individual preferences. That’s why the success of a well-made campaign can often depend on it finding the right demographic. A/B testing, or … [Read more...] about The Ultimate How-to Guide on Google Ads A/B Testing
Using Google Ads for Shopify Success
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success is not a guarantee. After all, building your own Shopify store is the … [Read more...] about Using Google Ads for Shopify Success
PPC Rising Stars of 2021
In efforts to continue amplifying folks in the PPC community, we are here with our 2021 Rising Star list. When crafting this list we asked some of our Top 25 Influential PPC Experts for their advice and dived into what each star has contributed to the industry in terms of content creation, social media engagement, participation in virtual/in-person events, and webinars. … [Read more...] about PPC Rising Stars of 2021
How to Claim a Refund on Google Ads for Invalid Clicks
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Photo by Firmbee.com on Unsplash If you are serious about growing your business in the competitive online world, then you understand the importance of advertising on search engines. You should also be taking advantage of advertising space on social media and other authority websites in your industry, … [Read more...] about How to Claim a Refund on Google Ads for Invalid Clicks
