If there’s anything COVID-19 has taught us is the importance of community. As an organization, one of our many goals is to uplift the PPC industry and be a platform to highlight the growing talent in this community. Keeping that in mind, we are excited to present you all with the highly anticipated Top 25 list with the most influential PPC experts of 2021. With everlasting … [Read more...] about The Top 25 Most Influential PPC Experts in 2021
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How to Combine Organic and Influencer’s Sponsored Content
The key to good content marketing is to create a smart strategy and decide on the purpose of your content. Using organic content is great but has its limitations, which is precisely why many marketers use paid content as well. Ads are very powerful but come with their own problems. In this article, I am going to explain what those two are and how you can use them in … [Read more...] about How to Combine Organic and Influencer’s Sponsored Content
How to Enhance Your PPC System with Artificial Intelligence
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by solving problems associated with sales and marketing over the next three … [Read more...] about How to Enhance Your PPC System with Artificial Intelligence
4 Factors that Influence Ecommerce Paid Search Conversion Performance
In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there are many other factors that can have a negative impact on … [Read more...] about 4 Factors that Influence Ecommerce Paid Search Conversion Performance
The New Wave of Digital Marketing in the Post-Pandemic World
No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to adapt to the new normal. What … [Read more...] about The New Wave of Digital Marketing in the Post-Pandemic World
5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
This is a great time to run an ecommerce business. Brick-and-mortar retail is in the COVID-19 doldrums following years of diminishing profits, people working from home (and prevented or discouraged from going overseas) are eager to spend money online, and there’s never been more free information out there online about all the steps you need to take. For all those reasons, … [Read more...] about 5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
10 Alternatives To Google And Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That's why we've created this guide: to help you start/continue diversifying your paid media mix. Before we dive in, let's review some of the benefits of diversifying your … [Read more...] about 10 Alternatives To Google And Facebook Ads
The Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned whether or not Google is … [Read more...] about The Ethical Implications Of PPC Advertising & How To Overcome Them
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Wow, there is so much you can learn from the data. So much you can do with digital marketing. We can track 70% of the user journey, can’t we? This is the average, indicated by leading digital marketers in our survey. But what about un-trackable offline actions? What about the data lost through privacy protection and ad blocking? And finally, what about data that is … [Read more...] about Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Ecommerce Ad Updates You Should Know As We Approach Q4
2020 has presented many firsts and challenges for various PPCers. Specifically, on the eCommerce side, brands have experienced quite a bit of growth as people have leaned heavier on purchasing online. I recently wrote about “When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC”, covering how COVID has impacted our overall approach. It’s clear that … [Read more...] about Ecommerce Ad Updates You Should Know As We Approach Q4
The Complete Guide To PPC Naming Conventions
Naming Conventions is by far my biggest pet peeve as a digital marketer. There is nothing worse than working with an existing structure that is confusing, disorganized, and underperforming because of it. Naming conventions is an important topic, especially in big accounts or if you are running cross-channel campaigns because it lays the foundation of how your reports and … [Read more...] about The Complete Guide To PPC Naming Conventions
July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Buy on Google is now commission-free Details: Following the addition of free product listings a couple of months back, Google Shopping will offer commission-free access to their native checkout within product listings via “Buy on Google”. With the announcement, came a … [Read more...] about July 2020 Updates to Paid Media Platforms
