When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
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6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords
PPC Landing Pages Should Optimize For Customer Awareness
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors' awareness levels. I don’t mean whether or not they've had their morning coffee, but rather where they lie on a scale of ‘they have no clue about you, your product, pricing or why they might need it’ to ‘they … [Read more...] about PPC Landing Pages Should Optimize For Customer Awareness
25 Ways PPC Has Changed In The Past Year
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
How to Quickly Creep on the Competition And Improve Your PPC Accounts
One of my favorite things about competitor research is the "view page source" option on your competitor's pages. This isn't always a great source, but when it is--it really is! Step 1. Right click on your competitor's site and select "view page source". Step 2. Check for keywords. Ctrl+F for "keyword". You'll either come away with some keywords you didn't think of … [Read more...] about How to Quickly Creep on the Competition And Improve Your PPC Accounts
6 Approaches To Improving Your PPC Conversion Rate
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can take to measuring and improving your conversion rate. 1. Set Goals The first thing I always look at when I start off trying to improve my … [Read more...] about 6 Approaches To Improving Your PPC Conversion Rate
PPC Hero’s Beginner’s Guide to PPC
PPC Foundation PPC Account Structure Budgeting and Projections Keywords Bid Management Ad Writing and Testing Google Display Network Landing Page Optimization Google Analytics Reports and Client Services … [Read more...] about PPC Hero’s Beginner’s Guide to PPC
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
Introduction to Google Tag Manager
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s where Google Tag Manager comes to help out! What’s the scoop? Google Tag Manager was launched back in October as a way to keep all of your tags … [Read more...] about Introduction to Google Tag Manager
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Introduction to China’s Largest Search Engine: Baidu
Why Consider Using Baidu? Baidu is by far the most-used search engine in China and is ranked #5 in the world for traffic according to Alexa. Baidu states that over 90% of China’s Internet users use Baidu search and that there are hundreds of millions of searches performed each day. Research firm iResearch reports that Baidu has 78% of the search market in China, while Google … [Read more...] about Introduction to China’s Largest Search Engine: Baidu
Calculating Adjusted ROAS to Measure Account Performance
As sad as it may be to whomever Google’s version of Thomas Jefferson is, all leads are not created equal. Account-wide CPL goals are a great way to measure overall performance, but true profitability for lead generation relies on back-end data. Only through detailed analysis over an entire sales cycle can you really get a good grip on PPC’s effects. Lead generation doesn’t … [Read more...] about Calculating Adjusted ROAS to Measure Account Performance
