One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult the account. This applies to the business as a whole. Sometimes I focus on one or two things we do that I don’t like, instead of the 1 or 2 things we aren’t … [Read more...] about Scaling AdWords and Bing Accounts
Search Results for: bing
7 New Bing Ads Features – Including Product Ads!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are just minor tweaks like sorting campaigns by budget, but others like “Product Ads” and “No More Charging for Forwarding Numbers” could really impact your Bing PPC program. … [Read more...] about 7 New Bing Ads Features – Including Product Ads!
Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google's AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last year. In particular, they stressed the user (and advertiser) multi-screen experience, in-app advertising, and targeting improvements that "let … [Read more...] about Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Increase Search Term Insight With Bing’s “Zero Clicks” Update
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you to access information more easily. Today, we are sharing a seemingly minor change in Bing that can have a substantial impact. … [Read more...] about Increase Search Term Insight With Bing’s “Zero Clicks” Update
Small Changes That Make Bing Faster
Sometimes, it is as easy as asking. Bing Ads listened to feedback from its users and added some additional features to their campaign tab, which should be live across the Bing Ads interface. While these changes will not change the world of paid search, they will make some of the little things easier and faster. What is new? The key word to remember is faster and faster means … [Read more...] about Small Changes That Make Bing Faster
What You’re Missing in the Bing Report Center
As part of this month's PPC Hero series, we're diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don't know about you, but "little known", "oft-neglected", and "unknown" definitely sounds like the Bing Report Center to me. But I'll caution you: ignore this resource at your peril. You can make up for 99% of … [Read more...] about What You’re Missing in the Bing Report Center
Updates to Bing Reports
We tend to focus our attention more towards Google AdWords here on PPC Hero, but many of us also use Bing Ads on a daily basis. One thing that I find a bit more challenging when using Bing is pulling reports. The process seems to be integrated better into the tabs in AdWords. Bing has recently announced some changes, though, to help make the reporting process more … [Read more...] about Updates to Bing Reports
How to Pitch Bing Like a Champion
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How to Pitch Bing Like a Champion
Easily Increase Your Leads with Bing Phone Extensions
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our clients at Hanapin. The extensions not only draw attention to your ad, the offer an alternative way to contact your business. This is especially … [Read more...] about Easily Increase Your Leads with Bing Phone Extensions
The Ultimate How-To Guide for Bing Parameters
For this month's series, PPC Hero is concerned with all things dynamic. We'll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of "Does Dynamic Keyword Insertion actually work?" If it can be automated, scripted, or dynamically generated, we've got it - so stay tuned! Dynamic Keyword Insertion (henceforth known … [Read more...] about The Ultimate How-To Guide for Bing Parameters
Get Up to Speed With Bing’s Latest Updates
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign transition, Bing added support to help accommodate the forced switch to enhanced campaigns. There were still enough … [Read more...] about Get Up to Speed With Bing’s Latest Updates
Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the platform did previously: “Beginning in July 2013, we are updating the way we calculate multiple incremental … [Read more...] about Bing Updates Incremental Bidding to Align with Enhanced Campaigns
