There has been a lot of talk about AdWords lately. Google has been releasing new extensions such as review and site link descriptions. Of course the other big topic is the imminent rollover into enhanced campaigns. You can find out more about that all over the blogosphere and get ready with our PPC Hero enhanced campaign tool kit. Back to the topic though, Bing has introduced … [Read more...] about Don’t Forget About Bing – Three Great New Features
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Happy Birthday to Bing!
We wouldn't be PPC Hero if we didn't acknowledge the search engines whose exacting and popular technology makes all of this possible--and so we're pleased as punch to wish our friends over at Bing a very happy birthday! It's been quite a year for Bing--here are just a few our favorite highlights: We would not be PPC Heroes if we didn't mention how much we geeked out when … [Read more...] about Happy Birthday to Bing!
Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. In the busy world of PPC Accounts, taking a few minutes out to dive into Bing can … [Read more...] about Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
Bing Helps You Improve How You Match Your SQRs
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We know that SQRs are great resources for finding keyword expansion leads (not to mention hilarious and bizarre queries!). You may find that … [Read more...] about Bing Helps You Improve How You Match Your SQRs
Bing Ads Gets Sassy With Enhanced Campaigns
We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference in Google's "Legacy" campaigns and new "Enhanced" campaigns. My guess is that if you care about Bing Ads supporting Enhanced Campaigns, then you know what … [Read more...] about Bing Ads Gets Sassy With Enhanced Campaigns
Dear Bing Ads, We Need to Talk
Dear Bing Ads, We need to talk. I’ve been working with you long enough now that I feel a certain level of familiarity with your systems and processes. So please understand that what I’m about to say comes from a place of respect and understanding. And before we get into it, I don’t want to focus entirely on the negative. I have a lot of praise for you. Our Bing … [Read more...] about Dear Bing Ads, We Need to Talk
Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression … [Read more...] about Google Makes a Big Impression and Bing Adds Sitelinks
It’s Official: PPC Hero Prefers Bing to Google!
Oh, Bing. You're everywhere lately. You're on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to "Bing-it-on". Well, like an annoying classmate telling me to call him by his Dungeon Master name now, asking me to please, please take his survey for science class; I'd rather just get it over … [Read more...] about It’s Official: PPC Hero Prefers Bing to Google!
Campaign Management Updates In Bing
It seems lately like Microsoft adCenter is trying really hard to make improvements to its interface. This year alone it seems like they've had an update or two a month so far. We here at Hanapin Marketing really look forward to these changes, because generally they make our lives just a little bit easier with each update. This past week Microsoft adCenter announced some new … [Read more...] about Campaign Management Updates In Bing
Love Me Tender: Uploading Negatives Into Bing
Welcome to the second installment of our PPC Love Series this month. Even though today is my birthday, which is a very happy day, I am prepared to tell you about my heartache and strife with the adCenter editor and it’s sometime unwillingness to be a good PPC partner. So what do you do? Keep it around or break up with it? Many times I have wanted to end the relationship, … [Read more...] about Love Me Tender: Uploading Negatives Into Bing
Display Network Success: Part 1 – Google vs. Bing “Content” Network
This is the first post in a series called How to Succeed on the Display Network. This post focuses on comparing the Google and Bing “Content” Networks by exploring their similarities and differences. The Display Network can be an intimidating place to advertise on. If you’re just starting out in PPC, or just venturing into advertising on the Display Network, you might be … [Read more...] about Display Network Success: Part 1 – Google vs. Bing “Content” Network
adCenter Upgrade Now Gives Bing Marketers More Insight
As is with most things, as soon as we fix one problem there is another waiting to take its place. The PPC industry is not immune to this sentiment and accordingly, no rest for the weary! On top of all the changes Bing announced and finalized last week, they’ve continued to upgrade their interface with new features this week, as well. New Columns in Campaign Grid and Search … [Read more...] about adCenter Upgrade Now Gives Bing Marketers More Insight
