One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I … [Read more...] about Learn the Basics of Testing Ad Copy: A PPC Primer
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A Little AdWords Quality Score Sluething
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always … [Read more...] about A Little AdWords Quality Score Sluething
Yahoo! Search Marketing, Conversion Counter and Chicken Little – Oh My!
"The sky is falling! The sky is falling!" This could have, perhaps should have been the title of this blog post. Last week, the YSM Blog discussed their Conversion Only Analytics and the inclusion of their new Assists metric. At the end of the blog post, the writer reminded us all to switch our conversion tracking codes over to take full advantage of Yahoo!'s new analytics … [Read more...] about Yahoo! Search Marketing, Conversion Counter and Chicken Little – Oh My!
