Paid search is a dynamic marketplace. Resources fluctuate, competitors come and go, and business goals change. In order to keep up, you must make continual estimations between where you are and where you could be. While it’s easy to calculate gross differences, it becomes trickier once you must deal with dependencies or analyze multiple scenarios. In this article, we’ll … [Read more...] about Make Better Projections With Excel’s “What-If” Analysis
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3 Tips For Conducting An Effective Client Call
I’m assigned to all of Hanapin’s new clients. I participate on kickoff calls and at least 50% of weekly calls during the first 90 days of a new relationship. Based on my observations, the largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls. Today I’m going to outline my methodology for conducting an effective client … [Read more...] about 3 Tips For Conducting An Effective Client Call
What You’re Missing in the Bing Report Center
As part of this month's PPC Hero series, we're diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don't know about you, but "little known", "oft-neglected", and "unknown" definitely sounds like the Bing Report Center to me. But I'll caution you: ignore this resource at your peril. You can make up for 99% of … [Read more...] about What You’re Missing in the Bing Report Center
Save Time With The Ten Minute PPC Audit
It's series week on PPC Hero and we continue our run-down of time-saving techniques we've adopted in the past 12 months. This week Eric has already looked at building out your account and Carrie has dived into quick and dirty quality score techniques. Today we're going to look at the ten minute 'sense-check' audit. ---- A well-researched, in-depth audit of a PPC account can … [Read more...] about Save Time With The Ten Minute PPC Audit
25 Ways PPC Has Changed In The Past Year
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
