Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn't sure in which direction to head. I had keyword block, much like writer's … [Read more...] about Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
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See How Easily You Can Improve Your PPC Performance
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other - effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers. Consider the … [Read more...] about See How Easily You Can Improve Your PPC Performance
In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
All week we have focused on how to improve your Quality Score, how to recognize "myths" and important factoids that lead to a solid understanding of Quality Score. Today's post is the fifth and final post in our 5-day series, and it is the culmination of a week's worth of knowledge! In days gone by, PPC bidding wars were commonplace when trying to achieve top positions in … [Read more...] about In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
PPC News Roundup for October 10, 2007
To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why some key decision makers within a company may still be hesitant to fully explore SEM. Basically, people are afraid to be wrong and … [Read more...] about PPC News Roundup for October 10, 2007
PPC News Roundup for October 3, 2007
Jeremy Mays over at PPC Discussions is finally putting Adwords Campaign Optimizer versus a manual campaign optimization to the test. He has given his first few days stats which aren’t favoring the automatic campaign optimizer. So far, conversions are down, costs are up. Ross Dunn from Search Engine Guide gives tips on how to perform PPC keyword research before … [Read more...] about PPC News Roundup for October 3, 2007
PPC News Roundup for September 27, 2007
Network Solutions and Ingenio, Inc. present a unique advertising method called Pay-Per-Call which will be launched at the end of the month. It allows Network Solutions customers to create a text ad, place a cost-per-call bid, and those ads will be advertised to consumers who are searching for local businesses and wish to interact with a live person. This article from Search … [Read more...] about PPC News Roundup for September 27, 2007
9 Mistakes When Creating Ad Text
Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text. No call to action: Never leave the customer hanging! Its … [Read more...] about 9 Mistakes When Creating Ad Text
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
PPC News Roundup for September 6, 2007
Apparently George Kepnick from Pay-Per-Click Blog.com hates ask.com and finds the traffic "worthless". George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of hours. He has the links to prove it! Need serious help writing ad copy? Forget the Google Adwords ad text ideas tool … [Read more...] about PPC News Roundup for September 6, 2007
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
PPC News Roundup for July 25, 2007
Microsoft takes another step in challenging Google with their new 'Gatineau Analytics' Package. There's not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who are visiting your site. Gatineau will launch in beta later this summer. Much debate exists about the sophistication for … [Read more...] about PPC News Roundup for July 25, 2007
Why You Shouldn’t Worry About Click Fraud
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose', it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats. First, let's define click fraud according to … [Read more...] about Why You Shouldn’t Worry About Click Fraud
