Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text. No call to action: Never leave the customer hanging! Its … [Read more...] about 9 Mistakes When Creating Ad Text
Search Results for: call+to+action
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
PPC News Roundup for September 6, 2007
Apparently George Kepnick from Pay-Per-Click Blog.com hates ask.com and finds the traffic "worthless". George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of hours. He has the links to prove it! Need serious help writing ad copy? Forget the Google Adwords ad text ideas tool … [Read more...] about PPC News Roundup for September 6, 2007
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
PPC News Roundup for July 25, 2007
Microsoft takes another step in challenging Google with their new 'Gatineau Analytics' Package. There's not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who are visiting your site. Gatineau will launch in beta later this summer. Much debate exists about the sophistication for … [Read more...] about PPC News Roundup for July 25, 2007
Why You Shouldn’t Worry About Click Fraud
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose', it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats. First, let's define click fraud according to … [Read more...] about Why You Shouldn’t Worry About Click Fraud
PPC News Roundup for July 19, 2007
An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad match. They're basically stating that Googles search is too broad, even broader than we originally though. This article helps remind me that I … [Read more...] about PPC News Roundup for July 19, 2007
A Little AdWords Quality Score Sluething
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always … [Read more...] about A Little AdWords Quality Score Sluething
5 PPC Questions Answered by Evan Roberts from PPCLab.com
Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In addition to paid search Evan has extensive experience in search engine optimization and affiliate marketing. We've chosen Even … [Read more...] about 5 PPC Questions Answered by Evan Roberts from PPCLab.com
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
7 Reasons Why Retailers Should Advertise with Shopzilla.com
There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably Shopzilla.com as you will see below, technically is pay-per-click, because you are paying per click. I’ve given seven reasons … [Read more...] about 7 Reasons Why Retailers Should Advertise with Shopzilla.com
Placement Performance Reporting
What is it? Google's new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to "all or nothing" content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of … [Read more...] about Placement Performance Reporting
