The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
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Our Learn with Google Classroom Agenda is Set!
PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
Stay Ahead Of The Competition With These Advanced PPC Tactics
In the early days of PPC, things were pretty straightforward. You ran your campaigns on Google and Overture and you were pretty much done. Perhaps you found a few tier two engines to try, but that was all that you had to keep your eye on. Fast forward to where we are today and it’s an entirely different world that we have to navigate our advertising efforts through. With so … [Read more...] about Stay Ahead Of The Competition With These Advanced PPC Tactics
Build Lower Maintenance PPC Campaigns With These 4 Tips
Working at an agency, you quickly realize how important it is to prioritize. Finding the balance between client communication, routine account optimizations, and strategy development is crucial to an Account Manager’s success. By spending a little more time in the beginning on new campaign builds, you can save time in the long run. Segment Ad Groups By Match Type In my … [Read more...] about Build Lower Maintenance PPC Campaigns With These 4 Tips
Excel Macros – The Unsung Hero Of PPC
Show me a PPC professional, and I’ll show you an avid Excel user (most of the time). We tend to be wizards at formula writing, concatenating, and calculating cell length. Templates are pretty easy to set up (utilize formulas and simply dump in the data when you’re ready), but this process can get a bit messy depending on what you’re trying to accomplish. Enter the Macro. … [Read more...] about Excel Macros – The Unsung Hero Of PPC
Expand Your Reach With These 3 PPC Ad Platforms
A theme that I’ve been harping on over the past few months is that people are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert. This shift in user behavior means we must expand our reach beyond Google and Bing. If people are spending their time on other platforms and online sources, then … [Read more...] about Expand Your Reach With These 3 PPC Ad Platforms
A Sensationalist’s Survival Guide To PPC Marketing
01Editor's Note - Today, we present the second submission in our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Today's post is from Gil Hong, PPC Account Manager at SEER Interactive. Let’s just face it, the PPC industry can be a scary place.You have competitors lurking around every ad position, clients/bosses that … [Read more...] about A Sensationalist’s Survival Guide To PPC Marketing
Sidebar Ads – My Conspiracy Theory
The best, and sometimes worst, thing about paid search is that while everything changes…it all stays the same. I’m specifically talking about the ever-dynamic world that is Google AdWords. There are always small tweaks and adjustments, and usually, the wide-sweeping changes are few and far between. The latest and greatest of these changes has been the removal of sidebar … [Read more...] about Sidebar Ads – My Conspiracy Theory
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is clearly moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. It is possible to create accounts which automatically react to competitors’ activities and maintain performance for long times without manual activities. Since I created my first campaign (more than 12 years ago) I have always been striving toward better … [Read more...] about AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
How To Turn A Client Visit Into A Collaborative Success
As account managers, a lot of our time is spent interacting with our clients. After all, part of our job is to keep our clients abreast of what we’re doing and why we’re doing it. For me, most of my client interaction occurs on weekly calls and email updates. While effective, sometimes a face-to-face meeting can really help an account turn from day-to-day management to a … [Read more...] about How To Turn A Client Visit Into A Collaborative Success
Why Facebook And Google Analytics Conversions Don’t Add Up
This question has come up a lot lately with PPC accounts that are expanding into Facebook Ads. “Why are my Facebook conversions higher than Google Analytics?” The problem is we are trying to compare Facebook conversions similar to how we track AdWords and Bing traffic, but it’s not the same. When it comes to comparing conversions, it’s not that Facebook is necessarily over … [Read more...] about Why Facebook And Google Analytics Conversions Don’t Add Up
Want a $15,000 Audit for $1,125? Hero Conf Can Help.
That's right! At Hero Conf Philadelphia, we're offering a 1-on-1 audit experience that is less than 10% the cost of a typical audit. Spend dedicated time with three different PPC experts discussing the ins and outs of your accounts, make adjustments on the fly, and leave with actionable information to make a lasting impact. Or if your looking for a strategy-based agency … [Read more...] about Want a $15,000 Audit for $1,125? Hero Conf Can Help.
